Sesame Street to Launch Card Deck

Share this article:
Sesame Street magazine announced this week that it will launch its first ever card deck this fall, which will include advertisers of products aimed at families with young children.


"Sesame Street magazine is one of the first children's publications to mail this kind of card deck," said Mario Lupia, sales manager of The SpecialLISTS, Weehawken, NJ, which is handling the pack. "They are going to be one of the first to reach this marketplace."


Sesame Street magazine features stories, games and workshops written for children between the ages of 2 and 6. The median age of parents subscribing to the magazine is 36; they have a median household income of $65,000.


"These kind of people are usually interested in entertainment, computer software, books, videos and financial products," said Lupia.


The magazine's circulation is 1.2 million. However, the pack will initially be sent to only 200,000 of its most recent subscribers, as these are usually the most responsive to such offers. Next year, there will be three mailings to 500,000 subscribers.


"This presents us with an opportunity to leverage our file and brand name," said Caroline Farnsworth, business developer at Children's Television Workshop in New York, which publishes the magazine.


But Sesame Street magazine's main reason for going ahead with the card deck is to increase revenue, Farnsworth said.


So far, more than 12 companies have expressed interest in the pack, which will be mailed in September.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.