SES New York offers hands-on search marketing classes

Incisive Media, parent company of the Search Engine Strategies conference and exposition series, has expanded the content and focus of its SES conference by offering an additional day dedicated to intensive training on search engine marketing and optimization.

SES New York, which runs April 10-13 at the Hilton New York, will offer six half-day classes on Monday, April 9.

Incisive's decision to expand search training and offer sessions with most every event comes after overwhelming response to the first ever search-training classes at last year's San Jose and Chicago conferences.

The classes provide attendees with guided, hands-on exposure that puts theory into practice in an interactive environment.

During the New York training, search experts Shari Thurow, Matt Bailey, Jennifer Laycock, Debra Mastaler, Amanda Watlington, Greg Jarboe, Nan Dawkins, Rob Key and others will cover topics such as link building tactics, viral marketing and the use of analytics to increase search effectiveness.

The classes can be taken in addition to the SES New York conference or independently.