SES comes to San Jose
Yes, it's that time of year again. The Search Engine Strategies conference and exhibition will open August 20 in San Jose, CA.
The premier search industry event - one in a series of global conferences - will be held at the San Jose McEnery Convention Center, and everyone who's anyone in search will be there.
The three-day conference features more than 60 panels and sessions on timely topics including video search, link baiting, click fraud and mobile search.
Incisive Media, parent company of the SES series, today announced that paid attendance and exhibition space are running 100 percent over last year's event at this time.
Session highlights at Search Engine Strategies San Jose '07 include:
The Search Landscape - What's the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? In this session, representatives from major ratings and traffic analysis services share stats and info on topics such as these.
Benchmarking an SEM Campaign - How can you tell if your search marketing campaign is working? Examine techniques and ideas for establishing benchmarks in the rapidly evolving space.
Video Search Optimization - If you're producing video content, there are video search engines that specialize in gathering your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.
One Billion Searchers - The people's republic of China is being heralded as the next great frontier on the Web. Eastern and Western companies are rushing to get a piece of the action, but does anyone really understand the marketplace? Leading experts with "feet on the street" in China discuss the marketplace and the impact it's having on the world.
Let's not forget about the parties. The SES parties are known for its great networking opportunities. Google's annual party, held on the Google campus, was one of the past year's bigger events with more than 4,000 people in attendance.