Services/Shopping Dominate Web Advertising

Share this article:
More than 60 percent of all Web advertising for May and June fell into the Internet services and shopping categories, Web audience measurement firm NetRatings reported recently in its Online Observer Report. Promotions advertising also jumped from 255 million impressions in May to more than 400 million in June.


Other findings show that the five most viewed banner ads for the week of July 19-26 were Hotmail: Bookmark Hotmail to save typing; Goto.com; Catalog Link; Hotmail: Click banners; easy return to Hotmail; and Hotmail: Make Hotmail your home page. During that same time period the average Web user viewed 336 pages; spent 5.5 hours on the Web; and had an average of nine sessions.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.