Services/Shopping Dominate Web Advertising

Share this article:
More than 60 percent of all Web advertising for May and June fell into the Internet services and shopping categories, Web audience measurement firm NetRatings reported recently in its Online Observer Report. Promotions advertising also jumped from 255 million impressions in May to more than 400 million in June.


Other findings show that the five most viewed banner ads for the week of July 19-26 were Hotmail: Bookmark Hotmail to save typing; Goto.com; Catalog Link; Hotmail: Click banners; easy return to Hotmail; and Hotmail: Make Hotmail your home page. During that same time period the average Web user viewed 336 pages; spent 5.5 hours on the Web; and had an average of nine sessions.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.