Services/Shopping Dominate Web Advertising

Share this article:
More than 60 percent of all Web advertising for May and June fell into the Internet services and shopping categories, Web audience measurement firm NetRatings reported recently in its Online Observer Report. Promotions advertising also jumped from 255 million impressions in May to more than 400 million in June.


Other findings show that the five most viewed banner ads for the week of July 19-26 were Hotmail: Bookmark Hotmail to save typing; Goto.com; Catalog Link; Hotmail: Click banners; easy return to Hotmail; and Hotmail: Make Hotmail your home page. During that same time period the average Web user viewed 336 pages; spent 5.5 hours on the Web; and had an average of nine sessions.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.