Services/Shopping Dominate Web Advertising

Share this article:
More than 60 percent of all Web advertising for May and June fell into the Internet services and shopping categories, Web audience measurement firm NetRatings reported recently in its Online Observer Report. Promotions advertising also jumped from 255 million impressions in May to more than 400 million in June.


Other findings show that the five most viewed banner ads for the week of July 19-26 were Hotmail: Bookmark Hotmail to save typing; Goto.com; Catalog Link; Hotmail: Click banners; easy return to Hotmail; and Hotmail: Make Hotmail your home page. During that same time period the average Web user viewed 336 pages; spent 5.5 hours on the Web; and had an average of nine sessions.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.