Servicemen's household list newly available
ListSolutions has released the Army and Navy Military Households list to the market.
The list was sourced from credit union sources at the household level, said Sandy Ostrander, account manager at List Solutions.
The demographic and lifestyle data is overlaid against a file of nearly 250 million consumers at the individual level, she said.
Military families can be underserved when it comes to direct marketing offers because of the frequency with which they move, Ostrander said.
“The list is [scrubbed against the US Postal Service's NCOALink] and updated every other month,” she said. “Such frequent cleaning and updating is critical to a market that is known to relocate frequently, about one-third are known to move annually.”
Ostrander believes insurance, education, family-care/services, finance, recruitment, non-profits, fundraising, magazine and catalog offers are some that could effectively target this demographic.
This 155,600-universe list is available beginning at $90/M.