Service, Por Favor: 10 Reasons to Better Serve and Woo the Booming Hispanic Market
J-Lo, George Lopez, Dora the Explorer, soccer mania, Penelope Cruz, Sammy Sosa, Shakira ... if you haven't noticed the Latino explosion of the past several years, it's time to wake up and smell the salsa (which now outsells ketchup, no coincidence).The compelling facts are in: Our U.S. Hispanic population is growing at a dizzying pace, as are Hispanic purchasing power, influence and expectations. Hispanics represent a tremendous current and future market opportunity for those companies that serve and woo them effectively. If your company hasn't focused on this promising market, you're already losing money. Here are 10 reasons to incorporate Hispanic perspective into your customer service and marketing strategy.
http://www.dmnews.com/pdffiles/servinghispanics.pdf
