Service Identifies Brand, Trademark Abuses

Share this article:
BulkRegister, a domain name registrar, announced the launch yesterday of BrandCrawler, an online service that it said will monitor millions of Web sites for potential abuses of a company's product names, brands and trademarks.


BrandCrawler uses Internet spiders and search algorithms to search a proprietary database of 40 million Web sites. Along with a site's regular text, links and logos, BrandCrawler detects unauthorized mentions of company brands or products within a Web site's hidden text and "meta-tags."


The service provides a report that identifies possible abuses. The report includes details for use in legal actions and information on intellectual property legal resources.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions