The financial services company learns how to invest in search marketing, rather than be frugal.
A cheat sheet for the guest blogger beginner. A lack of high-quality guest bloggers means you have a golden opportunity to form valuable personal relationships in the field.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
What good is great content if nobody views it?
The aim: enhanced local business listings.
How Chad Parker's growing network of health-oriented food franchises are nourished by a vibrant search optimization operation.
How can an upstart headphone manufacturer penetrate a crowded marketplace?
There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO.
The VP of local search solutions at Rio SEO predicts local search trends for 2013.
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.
FedEx reveals how it grew from having no SEO strategy to delivering first-class SEO integration
2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.
B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."
Covario, a San Diego-based SEO and search marketing firm, today released its quarterly analysis report, which found that global search spending grew 17% during Q2 of 2012.
Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
For years, South Cape Coins relied on traditional direct marketing to advertise its rare collection. A redesigned website includes a link to rare coin collectors' competition for consumers who "like" the South African coin dealer on Facebook, a video demonstration of the company's coin portfolio manager and a number of other interactive elements.
Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.
Executives from Apple and Google met with Congress regarding the issue, indicating that the privacy versus marketing debate will only become more heated as smartphones gain in popularity.
In recent years the heavy emphasis on Web standards has enabled designers to develop more creative, engaging interface designs without compromising SEO goals.
Google began to roll out its latest social tool, +1, in late March in an effort to enable consumers to see what search results their friends and family members recommend. The company also signaled that it intends to incorporate social media information from networks such as Twitter to further influence +1 results.
Marketers' search programs must be laser focused but nimble to keep up with algorithm tweaks and social and mobile while not neglecting the essentials of SEO that can organically propel brands to the top.
Merkle, a customer relationship marketing agency, has acquired search marketing firm Impaqt. The acquisition, completed March 25, will allow Merkle to incorporate Impaqt's search marketing capabilities into its database and digital offerings.
Kaboodle, a Hearst Corp.-owned and operated social commerce website, has named Steven Chien CMO. The e-commerce retailer said March 9 it will also relaunch its website in June. Chien will replace Shari Gunn, who left the company in January to become VP of e-commerce at women's clothing retailer Wet Seal.
One of our 2010 quarterly hiring surveys included a question on how digital and direct marketing employers were leveraging the social networks to fill their open positions.
Digital music club eMusic will launch an integrated marketing campaign this fall with new AOR Sarkissian Mason, a digital creative agency. The company will try to differentiate itself from other music services with the effort.
Search certainly isn't what it used to be. After watching the search space for more than a decade, I've seen more signs of change in the last 12 months than I have in the previous nine years.
It's not that I'm looking for trouble. And the last thing I want is to get into it with marketing VPs throughout the direct marketing world. But day after day, I see creative on the web that I know does not perform well. Why would any company in its right mind not do its best to find and use killer creative?
Acquisition today is tougher than ever before, beyond simply building the perfect prospect list. With over 14 states now engaged in some form of do-not-mail legislation, smart b-to-b and consumer marketers are re-thinking the entire concept of engaging leads and acquiring new customers.More than a platform for the exchange of information, the most successful acquisition projects of 2010 will be those that call upon the aid of search engine optimization (SEO) strategies and homepage opt-ins, word of mouth, social networking and blogging tools and strategies.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.