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 SEO

Plug-ins: Search Marketing

December 01, 2011

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
 

South African coin dealer 
pushes website overhaul

October 01, 2011

For years, South Cape Coins relied on traditional direct marketing to advertise its rare collection. 
A redesigned website includes a link to rare coin collectors' competition for consumers who "like" the South African coin dealer on Facebook, a video demonstration of the company's coin portfolio manager and a number 
of other interactive elements.
 

Effective tips on analytics marketing

July 01, 2011

Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.
 

Mobile giants walk privacy tightrope

June 01, 2011

Executives from Apple and Google met with Congress regarding the issue, indicating that the privacy versus marketing debate will only become more heated as smartphones gain in popularity.
 

Better SEO Through Design

Rand Kramer, VP of design, Siteworx May 06, 2011

In recent years the heavy emphasis on Web standards has enabled designers to develop more creative, engaging interface designs without compromising SEO goals.
 

Google adds to social strategy with +1

May 01, 2011

Google began to roll out its latest social tool, +1, in late March in an effort to enable consumers to see what search results their friends and family members recommend. The company also signaled that it intends to incorporate social media information from networks such as Twitter to further 
influence +1 results.
 

Darwinian chase through search
 marketing

April 01, 2011

Marketers' search programs must be laser focused but nimble to keep up with algorithm tweaks and social and mobile while not neglecting the essentials of SEO that can organically propel brands to the top.
 

Merkle buys search marketing firm Impaqt

March 29, 2011

Merkle, a customer relationship marketing agency, has acquired search marketing firm Impaqt. The acquisition, completed March 25, will allow Merkle to incorporate Impaqt's search marketing capabilities into its database and digital offerings.
 

Kaboodle names Chien CMO; plans June site relaunch

March 09, 2011

Kaboodle, a Hearst Corp.-owned and operated social commerce website, has named Steven Chien CMO. The e-commerce retailer said March 9 it will also relaunch its website in June. Chien will replace Shari Gunn, who left the company in January to become VP of e-commerce at women's clothing retailer Wet Seal.
 

Recruiting 101 for Web 2.0 - Why you should use social networking sites

Jerry Bernhart, principal of Bernhart Associates February 01, 2011

One of our 2010 quarterly hiring surveys included a question on how digital and direct marketing employers were leveraging the social networks to fill their open positions.
 

EMusic plans fall campaign with new AOR Sarkissian Mason

August 19, 2010

Digital music club eMusic will launch an integrated marketing campaign this fall with new AOR Sarkissian Mason, a digital creative agency. The company will try to differentiate itself from other music services with the effort.
 

Change your expectations of search

Gord Hotchkiss, president/CEO of Enquiro June 07, 2010

Search certainly isn't what it used to be. After watching the search space for more than a decade, I've seen more signs of change in the last 12 months than I have in the previous nine years.
 

Why the majority of online creative fails

Brian Schwartz, director, Creative Agency, QuinStreet December 07, 2009

It's not that I'm looking for trouble. And the last thing I want is to get into it with marketing VPs throughout the direct marketing world. But day after day, I see creative on the web that I know does not perform well. Why would any company in its right mind not do its best to find and use killer creative?
 

New Avenues for Acquisition

Daniel Stepanic, marketing director, C.TRAC Information Solutions November 30, 2009

Acquisition today is tougher than ever before, beyond simply building the perfect prospect list. With over 14 states now engaged in some form of do-not-mail legislation, smart b-to-b and consumer marketers are re-thinking the entire concept of engaging leads and acquiring new customers.More than a platform for the exchange of information, the most successful acquisition projects of 2010 will be those that call upon the aid of search engine optimization (SEO) strategies and homepage opt-ins, word of mouth, social networking and blogging tools and strategies.
 

UK-based Markco Media promotes CouponCodes4U.com in time for holiday e-commerce

November 18, 2009

Markco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing.
 

Covario offers new automation, agency services for SEO

August 12, 2009

Covario, an analytics technology software firm, has launched new agency services based on technology, data and automation. The services will use Covario's analytics automation technology, organic search insight technology and a new SEO delivery team to create and deploy SEO strategies for clients.
 

Sizing up the search marketing regulation debate

August 03, 2009

Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.