SEO

eTail Blog Insights: 9 Tips for Initiating Sustainable SEO Strategies

eTail Blog Insights: 9 Tips for Initiating Sustainable SEO Strategies

The keys to SEO today are accessibility, relevance, and authority.

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

You need to protect your business from the vicissitudes of the changing search landscape. Here's how.

Collaboration May Be Key to Improving Customer Acquisition

Collaboration May Be Key to Improving Customer Acquisition

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Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.

MasterCard's Search Marketing Pays Off

MasterCard's Search Marketing Pays Off

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The financial services company learns how to invest in search marketing, rather than be frugal.

The Guest Blogger's Tips and Tricks Guide

The Guest Blogger's Tips and Tricks Guide

A cheat sheet for the guest blogger beginner. A lack of high-quality guest bloggers means you have a golden opportunity to form valuable personal relationships in the field.

Marketing Chatter: October 2013

Marketing Chatter: October 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

The Search Component in Content

The Search Component in Content

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What good is great content if nobody views it?

News Byte: Rio SEO Partners with Infogroup

News Byte: Rio SEO Partners with Infogroup

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The aim: enhanced local business listings.

Nothing Beats a Healthy SEO Program

Nothing Beats a Healthy SEO Program

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How Chad Parker's growing network of health-oriented food franchises are nourished by a vibrant search optimization operation.

House of Marley: Jammin' on Social, SEO, and Content

House of Marley: Jammin' on Social, SEO, and Content

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How can an upstart headphone manufacturer penetrate a crowded marketplace?

Lenovo Optimizes Its Search for Customers

Lenovo Optimizes Its Search for Customers

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There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO.

Facebook: A Growing Presence in Local Search

Facebook: A Growing Presence in Local Search

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The VP of local search solutions at Rio SEO predicts local search trends for 2013.

Use Showrooming to your Advantage

Use Showrooming to your Advantage

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Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.

Bing: the mean girl of the search engine world

Bing: the mean girl of the search engine world

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In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.

The evolution of FedEx SEO

The evolution of FedEx SEO

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FedEx reveals how it grew from having no SEO strategy to delivering first-class SEO integration

 "SEO is Rocky Balboa."

"SEO is Rocky Balboa."

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2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.

Infographic: SEO top priority for B2B and B2C marketers

Infographic: SEO top priority for B2B and B2C marketers

B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."

Covario: paid search is on the rise

Covario: paid search is on the rise

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Covario, a San Diego-based SEO and search marketing firm, today released its quarterly analysis report, which found that global search spending grew 17% during Q2 of 2012.

Plug-ins: search marketing

Plug-ins: search marketing

Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.

Plug-ins: search marketing

Plug-ins: search marketing

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

South African coin dealer 
pushes website overhaul

South African coin dealer 
pushes website overhaul

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For years, South Cape Coins relied on traditional direct marketing to advertise its rare collection. 
A redesigned website includes a link to rare coin collectors' competition for consumers who "like" the South African coin dealer on Facebook, a video demonstration of the company's coin portfolio manager and a number 
of other interactive elements.

Plug-ins: analytics

Plug-ins: analytics

Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.

Mobile giants walk privacy tightrope

Mobile giants walk privacy tightrope

Executives from Apple and Google met with Congress regarding the issue, indicating that the privacy versus marketing debate will only become more heated as smartphones gain in popularity.

Better SEO Through Design

Better SEO Through Design

In recent years the heavy emphasis on Web standards has enabled designers to develop more creative, engaging interface designs without compromising SEO goals.

Google adds to social strategy with +1

Google adds to social strategy with +1

Google began to roll out its latest social tool, +1, in late March in an effort to enable consumers to see what search results their friends and family members recommend. The company also signaled that it intends to incorporate social media information from networks such as Twitter to further 
influence +1 results.

Darwinian chase through search
 marketing

Darwinian chase through search
 marketing

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Marketers' search programs must be laser focused but nimble to keep up with algorithm tweaks and social and mobile while not neglecting the essentials of SEO that can organically propel brands to the top.

Merkle buys search marketing firm Impaqt

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Merkle, a customer relationship marketing agency, has acquired search marketing firm Impaqt. The acquisition, completed March 25, will allow Merkle to incorporate Impaqt's search marketing capabilities into its database and digital offerings.

Kaboodle names Chien CMO; plans June site relaunch

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Kaboodle, a Hearst Corp.-owned and operated social commerce website, has named Steven Chien CMO. The e-commerce retailer said March 9 it will also relaunch its website in June. Chien will replace Shari Gunn, who left the company in January to become VP of e-commerce at women's clothing retailer Wet Seal.

Recruiting 101 for Web 2.0 - Why you should use social networking sites

Recruiting 101 for Web 2.0 - Why you should use social networking sites

One of our 2010 quarterly hiring surveys included a question on how digital and direct marketing employers were leveraging the social networks to fill their open positions.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...