Sentiment Analysis

One on One: Mia Vallo — Pictures People Want to See

One on One: Mia Vallo — Pictures People Want to See

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Mia Vallo of National Geographic on how a legendary magazine brand is now crushing it on social media (it has more Twitter followers than Donald Trump)

We Think You Think You Will Buy That

We Think You Think You Will Buy That

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Psychographics may not be readily available to all marketing teams, but where they're used, they're generating serious rewards

The Monday Stack: In and Out of the Cloud

The Monday Stack: In and Out of the Cloud

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Marketo is cloud-struck, Lexalytics comes down to earth, and a direct marketing legend passes

The Monday Stack: Who Owns the CX?

The Monday Stack: Who Owns the CX?

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We have digital business cards, we have fashion sentiment, we have real-time complete identities. Who has the CX?

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

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Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

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Jane Quigley of Converseon talks about finding the right data in the big data maze

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

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Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

In the Mood for Marketing

In the Mood for Marketing

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Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

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It's GIF season on mobile. David McIntosh shares what marketers need to know.

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

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The retail technology vendor is moving beyond the paper shelf tags

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

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Did social media get the election right, while all the polls were getting it wrong?

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

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We explain the new way computers are making themselves smarter, and its relevance to digital marketing

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