Sentiment Analysis

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

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Jane Quigley of Converseon talks about finding the right data in the big data maze

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

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Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

In the Mood for Marketing

In the Mood for Marketing

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Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

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It's GIF season on mobile. David McIntosh shares what marketers need to know.

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

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The retail technology vendor is moving beyond the paper shelf tags

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

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Did social media get the election right, while all the polls were getting it wrong?

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

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We explain the new way computers are making themselves smarter, and its relevance to digital marketing

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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