Mia Vallo of National Geographic on how a legendary magazine brand is now crushing it on social media (it has more Twitter followers than Donald Trump)
Psychographics may not be readily available to all marketing teams, but where they're used, they're generating serious rewards
Marketo is cloud-struck, Lexalytics comes down to earth, and a direct marketing legend passes
We have digital business cards, we have fashion sentiment, we have real-time complete identities. Who has the CX?
Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter
Jane Quigley of Converseon talks about finding the right data in the big data maze
Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI
Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too
It's GIF season on mobile. David McIntosh shares what marketers need to know.
The retail technology vendor is moving beyond the paper shelf tags
Did social media get the election right, while all the polls were getting it wrong?
We explain the new way computers are making themselves smarter, and its relevance to digital marketing
Company of the Week
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