Sentiment Analysis

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

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Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

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Jane Quigley of Converseon talks about finding the right data in the big data maze

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

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Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

In the Mood for Marketing

In the Mood for Marketing

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Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

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It's GIF season on mobile. David McIntosh shares what marketers need to know.

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

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The retail technology vendor is moving beyond the paper shelf tags

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

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Did social media get the election right, while all the polls were getting it wrong?

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

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We explain the new way computers are making themselves smarter, and its relevance to digital marketing

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