Sentiment Analysis

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

Liking Social Data

Liking Social Data

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Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Winning the Zero-Sum Game

Winning the Zero-Sum Game

Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.