Sentiment Analysis

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

Liking Social Data

Liking Social Data

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Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Winning the Zero-Sum Game

Winning the Zero-Sum Game

Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.

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