Senior BPA Executive Leaves to Start Media Services Firm
Media auditor BPA Worldwide's top communications executive has left to form her own media services firm called KL MediaLink LLC.
Karlene Lukovitz was most recently vice president of communications of BPA, a nonprofit that audits the circulation of thousands of business and consumer titles for advertiser, agency and publisher members.
Ms. Lukovitz's Wilton, CT-based company will offer multimedia editorial content development, integrated brand extension development and strategic positioning and branding of existing and new publications.
As proprietor of KL MediaLink, she will also contribute editorial content to consumer and business titles in addition to developing marketing materials and white papers for clients.
Ms. Lukovitz edited Circulation Management magazine prior to joining BPA in 2003. She also worked on titles like Catalog Age and Folio.