SendTec Jettisons RelationServe Name

SendTec, St. Petersburg, FL, will no longer use its former name, RelationServe Media Inc. Its new strategy is to integrate its business lines around the SendTec name.

SendTec's offers services for marketing technology like online pay-for-performance media, direct response television advertising, copywriting and analytics.

The company said it is expanding its business lines, including a new search engine marketing division. The new unit, SearchFactz, is technology enabled search engine marketing software that provides bidding and automated alerts to direct marketers. This information is used by marketers to work on ROI and conversion volume.

SearchFzctz clients include Chefs Catalogue, a culinary professionals cataloguer and online store.