Senators Introduce Children's Privacy Bill

Share this article:
In an attempt to further limit the use of data to market to children younger than 16, U.S. Sens. Ron Wyden, D-OR, and Ted Stevens, R-AK, introduced a bill yesterday called the Children's Listbroker Privacy Act.


The legislation would prohibit the rental of personal information of children under 16 for marketing purposes without parental consent. The bill defines personal information as name, address, e-mail address, telephone number, Social Security number and any other information identifying a person.


This opt-in bill takes a stricter approach to children's data use than the No Child Left Behind Act, which went into effect in 2002. The law lets parents exclude their children from personal data collected at school and used for non-educational marketing and requires schools to notify parents annually about their right to opt out children.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.