Senators Introduce Children's Privacy Bill

Share this article:
In an attempt to further limit the use of data to market to children younger than 16, U.S. Sens. Ron Wyden, D-OR, and Ted Stevens, R-AK, introduced a bill yesterday called the Children's Listbroker Privacy Act.


The legislation would prohibit the rental of personal information of children under 16 for marketing purposes without parental consent. The bill defines personal information as name, address, e-mail address, telephone number, Social Security number and any other information identifying a person.


This opt-in bill takes a stricter approach to children's data use than the No Child Left Behind Act, which went into effect in 2002. The law lets parents exclude their children from personal data collected at school and used for non-educational marketing and requires schools to notify parents annually about their right to opt out children.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.