Despite the passing of The Marketplace Fairness Act this past April in the Sentate, the bill faces a rough road in the House.
The Senate has approved the U.S. Postal Service's (USPS) overhaul bill, multiple outlets reported, passing the bipartisan measure 62 to 37.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.