Direct Line Blog

Sen. John McCain embraces search marketing

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Presidential candidate and Senator John McCain has taken some blows lately--what with Paris Hilton calling him a “wrinkly white-haired dude” and the media criticizing him for not knowing how many houses he owns (well, how many his wife owns).

But when it comes to search marketing McCain —or at least his staffers—are landing the blows instead of taking them.

According to a Wall Street Journal article published today, McCain is “outsmarting” Senator Barack Obama with this savvy search marketing tactics.

According to the article, on Wednesday a Google query for "Joe Biden" and “Biden” yielded pay-per-click ads linking to McCain's Web site where people could watch a video showing Senator Joe Biden criticizing Obama during the primaries.

The article's authors note that Obama also bid on the same keyterms, but his ads appeared below McCain's.

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