The average salary of today's search marketer stands at $75,542, a 20% decline from 2009, according to the "2011 SEMPO Salary Survey" released by the Search Engine Marketing Professional Organization on June 28. The survey was conducted during the fourth quarter in 2010.
More brands are outsourcing portions of their search marketing budget in 2011, reversing a recent trend, according to SEMPO's "2011 State of Search Marketing Report," released April 13. More than four in 10 companies (44%) conduct their SEO entirely in-house, compared with 51% last year.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.