SEMPO Elects New Board Members, Details Plans for Year

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NEW YORK -- The Search Engine Marketing Professional Organization announced its newly elected board of directors at the Search Engine Strategies show last night, along with its goals for the year.

New board members voted in are: Sara Holoubek, a free agent consultant for search marketing firms and investors; Chris Boggs, search engine strategist, G3 Group; Bill Hunt, CEO, Global Strategies International; Daniel Perry, senior manager ñ Internet Advertising, Career Education Corp.; Bill Tancer, general manager, Worldwide Research, Hitwise; and Mick Jolly, executive vice president, PRWeb.

Returning board members include: Julienne Thompson Hood, senior manager of search operations,; Gordon Hotchkiss, president and CEO, Enquiro Search Solutions; Kevin Lee, executive chairman,; Dana Todd, co-founder, SiteLab International; Mauro Lupi, CEO and president, Ad Maiora SpA; Jeff Pruitt, president, iCrossing; and Dave Williams, chief strategist and co-founder, 360i.

The 380-plus member group of search advertisers, technology providers, search engines and others, will place an increased emphasis on research this year, adding to its annual survey of search marketers released in January, and possibly additional studies. It also released a State of the Search Market study for Japan this year. It also will work toward creating global chapters of SEMPO. The organization already has orking groups in Japan, Europe, the United Kingdom and China.

SEMPO also is in the process of hiring an advertising agency to create a marketing campaign for the organization.

Todd, president of SEMPO, said the organization wants to expand its board of advisers to more traditional advertisers. Recently, it added executives from Procter & Gamble and Intel.

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