SEM

It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone.

Lynn Gore, VP of marketing at Plow & Hearth, discusses strategy for a uniform brand message across various channels.

One of our 2010 quarterly hiring surveys included a question on how digital and direct marketing employers were leveraging the social networks to fill their open positions.

Digital music club eMusic will launch an integrated marketing campaign this fall with new AOR Sarkissian Mason, a digital creative agency. The company will try to differentiate itself from other music services with the effort.

Search certainly isn't what it used to be. After watching the search space for more than a decade, I've seen more signs of change in the last 12 months than I have in the previous nine years.

Markco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing.

Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.