SEM Firm Fathom Online Gets $6M Funding

Share this article:
Fathom Online received $6 million in financing in its first round of venture funding, the search marketing firm said yesterday.


The financing came from Constellation Ventures and private investors. As part of the funding, Constellation managing directors Virginia Turezyn and Dennis Miller will join Fathom's board of directors.


Former Ask Jeeves executives Chris Churchill and Chris Raniere founded the San Francisco-based search engine management firm in 2002. Fathom helps clients design and run paid search campaigns. Clients include Hilton, Covad and Microsoft. It opened a New York sales office in March.


The search engine marketing industry remains highly fragmented, as larger ad services companies have entered the space recently. DoubleClick bought affiliate and search marketing company Performics in May, and Digital Impact this month purchased SEM firm Marketleap.


Another search marketing firm, Efficient Frontier, recently launched its service after securing financing it pegged between $3 million and $5 million.


Fathom said it would use its funding for technology development and agency services.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.