Selligent Joins FEDMA Board

Share this article:
The Federation of European Direct and Interactive Marketing announced last week that Selligent, a European customer relationship management provider, has joined its board.


Selligent is FEDMA's fifth corporate board member alongside companies Time Warner, Bertelsmann, Reader's Digest and Royal Mail.


FEDMA said Selligent will help ensure that CRM-specific issues are taken into account in FEDMA's core work on the legal, promotional or educational front.


"CRM is expected to take off in a big way in midsized European companies in the coming months," FEDMA president Ara Cinar said. "As part of FEDMA's core work in this area, we're developing a wide agenda of CRM-related initiatives covering public affairs issues, best practices, education, market research and publications to ensure that a solid framework exists for the development of the CRM business of both our direct members and the members of national associations across Europe."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.