Self-Regulatory Body Refers DRTV Marketer

Share this article:
An independent self-regulatory organization launched by the Electronic Retailing Association referred a DRTV marketer of a dietary supplement to the Federal Trade Commission yesterday.


Basic Research LLC, Salt Lake City, failed to substantively address questions about "core claims" made in its advertising for the supplement Zantrex-3, according to a statement from the Electronic Retailing Self-Regulation Program.


Though ERA was instrumental in starting the program, it is run independently by the National Advertising Review Council, a joint operation supported by ad industry groups and the Better Business Bureau.


Basic Research has caught the FTC's attention in the past. In June, the FTC filed a complaint with an administrative law judge against Basic Research and several of its related corporations. The complaint charged them with making false and unsubstantiated claims about six of their other weight-loss products. The case remains pending.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.