Select Comfort Picks Siebel Business Analytics

Bed retailer Select Comfort, a bed retailer and creator of the Sleep Number bed, has selected Siebel Business Analytics to gain insight into its sales interactions, Siebel said yesterday. Select Comfort hopes to improve its business performance by providing employees throughout the organization --- such as those in finance, marketing and sales--with comprehensive, actionable, real-time information.


In the first deployment phase, Siebel Business Analytics will enable Select Comfort's corporate users and in-store personnel to access data from a number of sources and gain a better view of how its 400 stores nationwide are performing against company metrics. Through interactive dashboards and alerts, employees will be able to more easily access information such as the performance of specific stores, products and employees.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

Silo-ization vs. The People Side of Marketing

Silo-ization vs. The People Side of Marketing

Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.

IBM Scoops Dannon for Big Data

IBM Scoops Dannon for Big Data

Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.