Seisint Selects Starmark for Securint

Share this article:
Seisint Decision Services Inc. -- a Boca Raton, FL, arm of IT company Seisint Inc. -- named Starmark International to handle integrated marketing services for a new product.


The Fort Lauderdale, FL, agency will run advertising, public relations as well as direct and e-mail marketing for Seisint's Securint, an online background screening product developed to address security issues related to hiring and leasing to prospective tenants.


Securint was launched in the summer. It complies with Fair Credit Reporting Act regulations for background screening.


Reed Elsevier Group PLC's LexisNexis in July agreed to pay $775 million for Seisint Inc., a 300-employee firm with offices in Boca Raton, Orlando, FL, Reston, VA, and London.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.