Segmentation

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

By

Experian's Targeting unit remains true to its big data roots, says Kevin Dean

The State of Audience Data

The State of Audience Data

By

How Lotame Data Exchange is pushing the audience data envelope

One on One: Music, the Great Unifier in these Divided Times

One on One: Music, the Great Unifier in these Divided Times

By

Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.

Segmentation Still The Best Way to Drive ROI in Ecommerce

Segmentation Still The Best Way to Drive ROI in Ecommerce

By

Study finds segmentation gap creates haves and have-nots

Monin Stirs Up Sales with Email Segmentation

Monin Stirs Up Sales with Email Segmentation

By

The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

By

How the professional basketball team uses data and segmentation to target the right fans

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

By

Marketers should not allow technology to lead them down the road of too many customer segments

Papa Murphy's Bakes Segmentation into Its Social Campaign

Papa Murphy's Bakes Segmentation into Its Social Campaign

By

The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

By

Eyeota offers brands access to audience data from a pool of three billion unique profiles

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

By

On how the weather impacts everything

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

By

The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

By

The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

Zappos' Customers Are the "Sole" of Its Loyalty Program

Zappos' Customers Are the "Sole" of Its Loyalty Program

By

The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.

Automation and Segmentation Heat Up PHE's Email Program

Automation and Segmentation Heat Up PHE's Email Program

By

A breakdown of the adult toy and entertainment company's triggered messages.

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

By

Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

By

Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

PreSonus Finds Its Email Marketing Rhythm

PreSonus Finds Its Email Marketing Rhythm

By

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

By

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Marketers Have Little Faith in These 41 Million People

Marketers Have Little Faith in These 41 Million People

By

They buy based on what they believe, but many marketers don't believe in them. They are faith-driven consumers.

Pay Attention to Me!

Pay Attention to Me!

By

Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

It's Alive! Six Ways to Create an Engaged Email List

It's Alive! Six Ways to Create an Engaged Email List

By

Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.

How an Abundance of Data Is Changing Segmention

How an Abundance of Data Is Changing Segmention

By

Marketers have access to more data than ever, but the work continues to be getting the most out it.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

By

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

By

The job matching site's new email strategy has all of the right credentials.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

The Segmentation Triple Threat

The Segmentation Triple Threat

By

Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

By

An orderly and seamless customer experience is just what the carpet cleaning company needed.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

By By

Indeed, marketers are in the thick of it in terms of segmentation.

Twitter Expands Involvement With Acxiom

Twitter Expands Involvement With Acxiom

By

Advertisers on the social network will now be able to target by referencing 135 audience categories.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

By

The company doesn't toy around with lead scoring and segmentation.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above