Segmentation

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

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The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

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When it comes to mobile push what you really want to do is pull—your customers in.

Epsilon Taps Hadoop to Speed Up Segmentation

Epsilon Taps Hadoop to Speed Up Segmentation

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Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.

Is 'Clienteling' in Your Future?

Is 'Clienteling' in Your Future?

By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

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The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Winning in the 'Age of Me'

Winning in the 'Age of Me'

Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.

Take Your Marketing Personally

Take Your Marketing Personally

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Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.

Personalization Is Hiscox's Best Policy

Personalization Is Hiscox's Best Policy

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The global insurance company uses data and segmentation to personalize its site experience for small business owners.

The Case for Personalization

The Case for Personalization

It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.

LuckyVitamin.com's CX Strategy Is the Picture of Health

LuckyVitamin.com's CX Strategy Is the Picture of Health

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Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.

The Challenge of Targeting in Mass Channels

The Challenge of Targeting in Mass Channels

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When pursing target customers in a mass channel, marketers risk alienating other segments.

Marketers and Big Data: The Evolving Relationship

Marketers and Big Data: The Evolving Relationship

It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.

When Segments Overlap

When Segments Overlap

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Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.

Is Data Management an Oxymoron?

Is Data Management an Oxymoron?

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Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

Pandora's Audience Panorama

Pandora's Audience Panorama

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No static here: The online radio company dishes on how its audience segmentation capabilities.

Segment, Monetize, Retain, Repeat

Segment, Monetize, Retain, Repeat

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At the core of every marketing campaign is a bid for retention.

Moving Beyond Social CRM to CRM Intelligence

Moving Beyond Social CRM to CRM Intelligence

While marketers should care about social CRM, that limited view is no longer enough.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

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Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

SmartBear's Smart Data Solution

SmartBear's Smart Data Solution

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Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.

The Right Slice

The Right Slice

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Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.

Q&A: Srividya Sridharan, Customer Insights Analyst, Forrester Research

Q&A: Srividya Sridharan, Customer Insights Analyst, Forrester Research

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When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester's chief expert on the subject.

Segmentation Drove a Sharp Web Traffic Increase for Waypoint

Segmentation Drove a Sharp Web Traffic Increase for Waypoint

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While every homeowner would love a nice kitchen, not everyone's idea of what makes up a nice kitchen is the same. Waypoint's customized direct mail campaign tailored its imagery to specific customer segments.

Infographic: Segmentation Sorcery

Infographic: Segmentation Sorcery

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Get to know your customers before they disappear.

Dang Chicks Makes Dang Good Strides in Segmentation

Dang Chicks Makes Dang Good Strides in Segmentation

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The female apparel brand relies on Brightpearl for segmentation and shopping cart abandonment.

Freshpair's Seamless Segmentation—As in, No VPL

Freshpair's Seamless Segmentation—As in, No VPL

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How well do you know your customers? Freshpair, an online retailer of underwear, lingerie, and other unmentionables, can answer that question in a single word: "Intimately."

What B2B Can Learn From B2C

What B2B Can Learn From B2C

3 areas B2B marketers can improve their results by adopting common B2C practices.

Beware, Healthcare, the 1st of October Approaches

Beware, Healthcare, the 1st of October Approaches

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The first, not the last, day of October is the witching hour for health insurance providers, who must metamorphose into consumer marketers to serve the first healthcare exchange customers.

Five Digital Marketing Missteps for Smart Marketers to Avoid

Five Digital Marketing Missteps for Smart Marketers to Avoid

From segmentation to measurement, the wrong approach to marketing essentials can hamper performance.

Hot List: Marketing Gets Holistic

Hot List: Marketing Gets Holistic

4 elements of a truly multichannel marketing strategy.

Messaging that Revolves Around the Customer

Messaging that Revolves Around the Customer

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Revolve Clothing implemented a messaging strategy around customer segmentation and insight.

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