Segmentation

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

By

Marketers should not allow technology to lead them down the road of too many customer segments

Papa Murphy's Bakes Segmentation into Its Social Campaign

Papa Murphy's Bakes Segmentation into Its Social Campaign

By

The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

By

Eyeota offers brands access to audience data from a pool of three billion unique profiles

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

By

On how the weather impacts everything

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

By

The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

By

The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

Zappos' Customers Are the "Sole" of Its Loyalty Program

Zappos' Customers Are the "Sole" of Its Loyalty Program

By

The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.

Automation and Segmentation Heat Up PHE's Email Program

Automation and Segmentation Heat Up PHE's Email Program

By

A breakdown of the adult toy and entertainment company's triggered messages.

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

By

Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

By

Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

PreSonus Finds Its Email Marketing Rhythm

PreSonus Finds Its Email Marketing Rhythm

By

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

By

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Marketers Have Little Faith in These 41 Million People

Marketers Have Little Faith in These 41 Million People

By

They buy based on what they believe, but many marketers don't believe in them. They are faith-driven consumers.

Pay Attention to Me!

Pay Attention to Me!

By

Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

It's Alive! Six Ways to Create an Engaged Email List

It's Alive! Six Ways to Create an Engaged Email List

By

Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.

How an Abundance of Data Is Changing Segmention

How an Abundance of Data Is Changing Segmention

By

Marketers have access to more data than ever, but the work continues to be getting the most out it.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

By

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

By

The job matching site's new email strategy has all of the right credentials.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

The Segmentation Triple Threat

The Segmentation Triple Threat

By

Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

By

An orderly and seamless customer experience is just what the carpet cleaning company needed.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

By By

Indeed, marketers are in the thick of it in terms of segmentation.

Twitter Expands Involvement With Acxiom

Twitter Expands Involvement With Acxiom

By

Advertisers on the social network will now be able to target by referencing 135 audience categories.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

By

The company doesn't toy around with lead scoring and segmentation.

The Art of Segmentation in Cross-Channel Marketing

The Art of Segmentation in Cross-Channel Marketing

The Limited joins Experian Marketing Services in a special webinar to discuss how The Limited is incrementally increasing sales by leveraging data collected online and the power of segmentation to deliver shoppers highly customized brand experiences.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

By

Our experts set the record straight.

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

By

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

By

When it comes to mobile push what you really want to do is pull—your customers in.

Epsilon Taps Hadoop to Speed Up Segmentation

Epsilon Taps Hadoop to Speed Up Segmentation

By

Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.

Is 'Clienteling' in Your Future?

Is 'Clienteling' in Your Future?

By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here