Our weekly look at marketing technology and ops
For data-heads, the latest way of discovering customer segments explained
Experian's Targeting unit remains true to its big data roots, says Kevin Dean
How Lotame Data Exchange is pushing the audience data envelope
Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.
Study finds segmentation gap creates haves and have-nots
The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer
How the professional basketball team uses data and segmentation to target the right fans
Marketers should not allow technology to lead them down the road of too many customer segments
The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads
Eyeota offers brands access to audience data from a pool of three billion unique profiles
On how the weather impacts everything
The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform
The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.
A breakdown of the adult toy and entertainment company's triggered messages.
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
Riding high as the best team is baseball, the club has an equally impressive marketing machine as well
The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
They buy based on what they believe, but many marketers don't believe in them. They are faith-driven consumers.
Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.
Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.
Marketers have access to more data than ever, but the work continues to be getting the most out it.
The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.
The job matching site's new email strategy has all of the right credentials.
The online health resource uses more than 400 behavioral characteristics to segment its users.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
Indeed, marketers are in the thick of it in terms of segmentation.
Company of the Week
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