Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
Riding high as the best team is baseball, the club has an equally impressive marketing machine as well
The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
They buy based on what they believe, but many marketers don't believe in them. They are faith-driven consumers.
Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.
Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.
Marketers have access to more data than ever, but the work continues to be getting the most out it.
The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.
The job matching site's new email strategy has all of the right credentials.
The online health resource uses more than 400 behavioral characteristics to segment its users.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
Indeed, marketers are in the thick of it in terms of segmentation.
Advertisers on the social network will now be able to target by referencing 135 audience categories.
The company doesn't toy around with lead scoring and segmentation.
The Limited joins Experian Marketing Services in a special webinar to discuss how The Limited is incrementally increasing sales by leveraging data collected online and the power of segmentation to deliver shoppers highly customized brand experiences.
Our experts set the record straight.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
When it comes to mobile push what you really want to do is pull—your customers in.
Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.
By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.
Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.
Data management meets mobile audience segmentation as Lotame absorbs start-up.
The global insurance company uses data and segmentation to personalize its site experience for small business owners.
It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.