When it comes to mobile push what you really want to do is pull—your customers in.
Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.
By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.
Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.
The global insurance company uses data and segmentation to personalize its site experience for small business owners.
It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
When pursing target customers in a mass channel, marketers risk alienating other segments.
It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
No static here: The online radio company dishes on how its audience segmentation capabilities.
At the core of every marketing campaign is a bid for retention.
While marketers should care about social CRM, that limited view is no longer enough.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester's chief expert on the subject.
While every homeowner would love a nice kitchen, not everyone's idea of what makes up a nice kitchen is the same. Waypoint's customized direct mail campaign tailored its imagery to specific customer segments.
Get to know your customers before they disappear.
The female apparel brand relies on Brightpearl for segmentation and shopping cart abandonment.
How well do you know your customers? Freshpair, an online retailer of underwear, lingerie, and other unmentionables, can answer that question in a single word: "Intimately."
3 areas B2B marketers can improve their results by adopting common B2C practices.
The first, not the last, day of October is the witching hour for health insurance providers, who must metamorphose into consumer marketers to serve the first healthcare exchange customers.
From segmentation to measurement, the wrong approach to marketing essentials can hamper performance.
4 elements of a truly multichannel marketing strategy.
Revolve Clothing implemented a messaging strategy around customer segmentation and insight.
If marketers are going to bother to extend a special offer to customers, it should be the right offer.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.