Data management meets mobile audience segmentation as Lotame absorbs start-up.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.
Marketing automation systems can be tricky, but these tips will give you an edge.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.