Segment Marketing

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

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Data management meets mobile audience segmentation as Lotame absorbs start-up.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

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The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.

5 Do's and Don'ts of Implementing a Marketing Automation System

5 Do's and Don'ts of Implementing a Marketing Automation System

Marketing automation systems can be tricky, but these tips will give you an edge.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...