Segment Marketing

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

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Data management meets mobile audience segmentation as Lotame absorbs start-up.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

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The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.

5 Do's and Don'ts of Implementing a Marketing Automation System

5 Do's and Don'ts of Implementing a Marketing Automation System

Marketing automation systems can be tricky, but these tips will give you an edge.

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The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.