Segment Marketing

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

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Data management meets mobile audience segmentation as Lotame absorbs start-up.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

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The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.

5 Do's and Don'ts of Implementing a Marketing Automation System

5 Do's and Don'ts of Implementing a Marketing Automation System

Marketing automation systems can be tricky, but these tips will give you an edge.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...