Sega's Upcoming Marketing Strategy

Share this article:
Sega of America Inc., San Francisco, has outlined its upcoming marketing strategy -- online and offline -- for its new video game machine, the much anticipated Dreamcast.


The campaign will include sponsorship of the MTV Music Video Awards to be broadcast Sept. 9, which is the same day the platform ships.


Sega's marketing push also incorporates a TV ad buy, with more than 950 TV spots in rotation from July 1999 to March 2000, as well as an alliance with Pepsi for a pre-movie trailer called Hot Topics, focusing on what's hot in popular culture, which will include Arnold Schwarzeneggar's next film and the Sega Dreamcast. They will also appear before previews for movies like Star Wars: Episode I The Phantom Menace and Wild, Wild West and will appear on 11,000 screens nationwide starting in July.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.