Sega's Upcoming Marketing Strategy

Share this article:
Sega of America Inc., San Francisco, has outlined its upcoming marketing strategy -- online and offline -- for its new video game machine, the much anticipated Dreamcast.


The campaign will include sponsorship of the MTV Music Video Awards to be broadcast Sept. 9, which is the same day the platform ships.


Sega's marketing push also incorporates a TV ad buy, with more than 950 TV spots in rotation from July 1999 to March 2000, as well as an alliance with Pepsi for a pre-movie trailer called Hot Topics, focusing on what's hot in popular culture, which will include Arnold Schwarzeneggar's next film and the Sega Dreamcast. They will also appear before previews for movies like Star Wars: Episode I The Phantom Menace and Wild, Wild West and will appear on 11,000 screens nationwide starting in July.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.