Sega's Dreamcast to Offer Internet Phone Service
The companies will add the service to the Internet linked game's service package.
Sega plans to combine Internet access, games, animation, e-commerce and television commercials.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.