Sega, Swatch to Market Wireless Watch

Share this article:
Sega Enterprises, Tokyo, and Swatch Group AG, Biel, Switzerland, said yesterday at they plan to develop a watch with the ability to carry electronic information downloaded from the Internet.


The watch will work in conjunction with Sega's Dreamcast video game system. The Dreamcast is equipped with a modem, and users will be able to download information from the Dreamcast to a memory chip inside the Swatch watch.


The information can then be downloaded to other Dreamcast machines or in places like movie theaters that will be equipped with special adapters built by Sega. The companies envision users purchasing items like movie tickets online, storing the information on the watch and then redeeming the electronic purchase at the theater.


The Swatch Access technology is already being used for ski passes in 500 ski resorts in 30 countries and for city passes that allow access to museums, public transportation and leisure facilities.


The companies will launch the watch worldwide between April and May and sell it for between $130 and $180.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.