Seeking insight into postal, direct mail, printingSince joining DMNews in November, I’ve already worked on two of our “Essential Guide” supplements – and quickly realized what a great resource they are in terms of learning about the industry, whether you’re been in the direct marketing business for years or are just getting started. With dozens of top industry experts contributing to various sector topics (our Essential Guide to Lists, Databases and Data Management ran in our 1/28 issue and the Essential Guide to Multichannel Retail will be in our 2/25 issue), I don’t believe you can read through an entire Essential Guide and not learn a tremendous amount.
Right now I’m in the thick of gathering submissions for DMDeliver, or the Essential Guide to Direct Mail, which will run in our 3/10 issue. We already have experts from all around the worlds of direct mail, postal and printing/production preparing contributions to the supplement – but of course I’m looking for more! With so many important industry issues on the table, from changing postal regulations and mail legislation to advances in printing technologies and data services, it’s more important than ever to share your opinions and best practices. Feel free to e-mail me if you have any questions about how to be a part of this exciting issue.