Sedona Partners With IBM, Jack Henry

Share this article:
Sedona, King of Prussia, PA, has joined with Jack Henry and Associates and IBM to provide small and midsize financial services institutions with a customer relationship management solution to identify, select, retain and attract profitable customers.


Sedona's flagship product is Intarsia, a CRM application designed for this demographic. Intarsia includes profitability management, Web-based reporting, lead tracking and campaign management features. It is an IBM DB2 application offered on IBM iSeries and xSeries platforms; later this year it will be available on the pSeries.


By using the data content in Jack Henry core processing systems, such as the Silverlake System, Intarsia will extract customer information and enhance it with third-party business-to-business or business-to-consumer data such as lifestyle and preference information. Intarsia then will filter, analyze and present the data visually while using techniques for householding and segmentation.


According to Sedona, the system will help users analyze customer and product profitability, develop customer and prospect profiles, and develop and track marketing campaigns.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.