Sedona, Naviant Deal Targets Hi-Tech Users

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Sedona Corp. and Naviant Marketing Solutions Inc. yesterday announced a partnership that targets users of hi-tech products.


King of Prussia, PA-based Sedona is a customer relationship management solutions provider. Naviant is a precision marketing tools provider in Newtown Square, PA.


Sedona's customers, which are small to midsize financial services firms, will have access to Naviant's High-Tech Household File, which includes demographic and lifestyle selections such as age or gender of family members, income, pet owners and mail-order buyers. Both companies say this information will let Sedona customers market to specific segments of online consumers that they have targeted.


Financial institutions targeting online consumers also can use the Naviant file, which includes more than 3 million buyers of hi-tech products identified through Naviant's online product registration, to find active online households, determine when purchases were made and what types of products were bought. Naviant also offers marketers advanced targeting capabilities based on comprehensive demographic and lifestyle data to reach their desired markets.


Finally, Naviant provides marketers access to permission e-mail addresses of their target prospects and customers.


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