Sedona Enters Agreement With DirectMailing Computer Services

Share this article:
Sedona Corp. has entered into an agreement with Direct Mailing Computer Services, Madison, MS, a full-service direct mail company, to provide customized direct marketing programs that allow small to midsize financial services companies to target individual households, Sedona said yesterday.


Based on each financial services company's objectives, demographic and transaction characteristics, DMCS will build a predictive model and develop targeted promotional campaigns based on data generated through Intarsia, Sedona's customer relationship management application solution.


Intarsia provides segmented information, including profitability and demographics, and also helps to implement and manage the campaign, according to Sedona, King of Prussia, PA. Data from back-end systems are generated through Intarsia, which creates reports and segmented customer databases that allow marketing and sales executives to modify cross-selling and upselling programs.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.