Security

The Tweet Beat: Marketing Heartbleed

The Tweet Beat: Marketing Heartbleed

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No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.

Target Blamed by Senate, Sued by Banks for Data Breach

Target Blamed by Senate, Sued by Banks for Data Breach

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Alleging that private companies hold more sensitive personal data than the government, Sen. Rockefeller says Target "fell far short" in efforts to contain the breach of customer accounts.

Ford Captures Attention With the Anti-CAPTCHA

Ford Captures Attention With the Anti-CAPTCHA

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Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.

Email Marketers' Responsibility in Phishing Protection

Email Marketers' Responsibility in Phishing Protection

Marketers have an obligation to be a voice for their company and customers on email security and protection.

Why Does Data Governance Matter?

Why Does Data Governance Matter?

With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.

We All Need to Take Shared Responsibility

We All Need to Take Shared Responsibility

Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.

"Reasonable Use" Is the Data Litmus Test

"Reasonable Use" Is the Data Litmus Test

Where does the responsibility lie for customers' privacy in terms of data used for marketing?

3 Core Capabilities for Privacy Adherence

3 Core Capabilities for Privacy Adherence

While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.

Facebook Data Bug Found, Squashed

Facebook Data Bug Found, Squashed

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Facebook found and squashed a bug that exposed certain users' contact information.

The Demon in the Network

The Demon in the Network

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Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.

The 5 Hottest Trends in Email Marketing

The 5 Hottest Trends in Email Marketing

Here's are five of the hottest things in email that you'll need to understand to reach the full potential of your email program.

Making Privacy Public

Making Privacy Public

Three ways around pesky, ineffective compliance rules.

Harte-Hanks introduces Security and Surveillance System

Harte-Hanks introduces Security and Surveillance System

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Harte-Hanks Market Intelligence, a provider of b-to-b lead generation and targeted marketing products, has added Surveillance Security System to its Ci Pipeline product.

Visa drops Global Payments from compliance list after security breach

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Visa has removed Global Payments from the Payment Card Industry (PCI) compliance list after last week's security violation involving 1.5 million card holders, confirmed Paul Garcia, Global Payments' chairman and CEO, during a conference call today.

Mastercard, Visa warn of security violations

Mastercard, Visa warn of security violations

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MasterCard and Visa have alerted card holders through Twitter feeds of a security violation on issued credit cards.

Report: Online security increasingly important to consumers

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Public concerns about privacy and data security are becoming increasingly important factors in the decisions online consumers make, said Pete Pedersen, global chair of technology at Edelman. Companies should emphasize transparency regarding what happens with customer data and be upfront if a breach occurs, he said.

Your mobile phone is so money

As consumers, we all dream of making purchases as easily as possible. That's why the increasing ease of mobile payments is so exciting. Who wouldn't welcome the prospect of using that magic glowing square already surgically grafted to your dominant hand to easily transfer funds and get items in return?

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