A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
No financial data was taken and no unauthorized activity has been reported as a result of the hack.
No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.
Alleging that private companies hold more sensitive personal data than the government, Sen. Rockefeller says Target "fell far short" in efforts to contain the breach of customer accounts.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
Marketers have an obligation to be a voice for their company and customers on email security and protection.
With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
Where does the responsibility lie for customers' privacy in terms of data used for marketing?
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Facebook found and squashed a bug that exposed certain users' contact information.
Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.
Here's are five of the hottest things in email that you'll need to understand to reach the full potential of your email program.
Three ways around pesky, ineffective compliance rules.
Harte-Hanks Market Intelligence, a provider of b-to-b lead generation and targeted marketing products, has added Surveillance Security System to its Ci Pipeline product.
Visa has removed Global Payments from the Payment Card Industry (PCI) compliance list after last week's security violation involving 1.5 million card holders, confirmed Paul Garcia, Global Payments' chairman and CEO, during a conference call today.
MasterCard and Visa have alerted card holders through Twitter feeds of a security violation on issued credit cards.
Public concerns about privacy and data security are becoming increasingly important factors in the decisions online consumers make, said Pete Pedersen, global chair of technology at Edelman. Companies should emphasize transparency regarding what happens with customer data and be upfront if a breach occurs, he said.
As consumers, we all dream of making purchases as easily as possible. That's why the increasing ease of mobile payments is so exciting. Who wouldn't welcome the prospect of using that magic glowing square already surgically grafted to your dominant hand to easily transfer funds and get items in return?
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.