Tuttle Distinctive Sportswear Catalog

November 19, 2009

New list — Tuttle Distinctive Sportswear Catalog — Specialists Marketing Services — This file contains catalog buyers of garments ranging in price from a $98 polo shirt to a women's wool jacket for $895. Average household income is $90,000. Prospects are generally more than 45 years of age.
 

AOL to ax 2,500 jobs

Dianna Dilworth November 19, 2009

AOL is planning to reduce its staff by one third, which will result in a loss of 2,500 jobs.
 

Intel debuts viral gift card holiday campaign

Dianna Dilworth November 19, 2009

Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.
 

Publicis-owned Masius NY rebrands to form Leo Burnett business group

Mary Elizabeth Hurn November 19, 2009

Masius New York, a branch of Masius/Publicis Consultants has rebranded under the Publicis Groupe-owned Leo Burnett to form Leo Burnett Business, a specialty group that will focus on business-to-business advertising and marketing.
 

Cramer-Krasselt wins Crocs business, plans campaign for Q1 2010

Dianna Dilworth November 19, 2009

Footwear manufacturer Crocs has selected interactive agency Cramer-Krasselt as its global agency of record. The brand will launch a campaign, aided by the agency, early next year. C-K's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying, as well as PR.
 

AmEx debuts consulting and analytics arm for business customers

Mary Elizabeth Hurn November 19, 2009

American Express has launched an analytics and consulting organization, called American Express Business Insights, to help its business customers develop better-informed strategies. The new unit, announced November 19, will study the aggregate trend analysis and spending patterns of approximately 90 million cards across 127 markets to provide business planning and marketing expertise.
 

SPCA International improves data for pup-saving campaign

Cara Wood November 19, 2009

Nonprofit animal-rights group SPCA International is using the November 15 premiere of a documentary about Operation Baghdad Pups, a program that reunites members of the US Armed Forces with pets they befriended overseas, to connect with donors via e-mail blasts.
 

Aaron's Sector Investors - Pacific Rim Email Addresses

November 18, 2009

New list — Aaron's Sector Investors - Pacific Rim Email Addresses — Infinite Media — This file contains international investors who seek out investment opportunities to increase their wealth and achieve their financial goals. They have a high net worth and a diverse portfolio that includes CDs, real estate, stocks, bonds, mutual funds and many speculative investments.
 

All Business Opportunity Seekers

November 18, 2009

New list — All Business Opportunity Seekers — American Name Services — This file contains individuals who have responded to an offer for a publication featuring entrepreneurial opportunities. They have paid an average of $25 to receive it.
 

Essential Health Acai Diet Product Buyers

November 18, 2009

New list — Essential Health Acai Diet Product Buyers — Macromark — This file contains individuals who want to lose weight. They have ordered Essential Healths' Acai Diet online. It is 71% female.