Integration of e-mail and social media took shape in 2009 with the inclusion of e-mail links allowing users to share content on social networks. Now companies like Flowtown are enabling marketers to append data to e-mail addresses based on information obtained through social profiles.

Media buying can be a fragmented mess and Yahoo is trying to fix this.

The Web is a primary channel for driving sales, customer loyalty, and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers. To ensure your company achieves its business goals online, however, it's important to determine the potential Return on Investment (ROI) when planning WEM projects.

The US Postal Service, which revealed its 10-year plan to return to financial stability this month, will seek permission to change the classification of some consumer post office boxes. The move, which requires approval from the Postal Regulatory Commission, would free the USPS from pricing the boxes based on the rate of inflation.

Phillips-Van Heusen Corporation has agreed to acquire the Tommy Hilfiger brand from private equity firm Apax Partners for $3 billion. Funds advised by Apax have controlled the brand since May 2006. PVH will pay $2.2 billion in cash and $800 million in stock for the fashion brand. The deal is expected to close during this year's second quarter.

New list — Equestrian Singles.com — Midwest Direct Marketing — This file contains members of EquestrianSingles.com, an online community for horse lovers. They join this social network to learn about upcoming events, trail rides, horse talk, friendships or romance.

New list — Netizen Life Canadian — Sweepstakes & Contest Responders — Lighthouse List — This file contains online sweepstakes entrants, game players and contest responders who have responded to multiple online and direct mail offers.

New list — Home and Auto Online Auction Members — Net60 — This file contains consumers online car auction and home foreclosure members who signed up on Bargain.com.

'The New York Times' launched a business-to-business campaign on March 15 to promote its reach among women, professionals and art enthusiasts in the New York market compared to the rival 'Wall Street Journal.'

CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring break. San Francisco-based agency Pereira & O'Dell, which CytoSport chose as its agency of record last June, created the effort.