INO.com awarded MetaResponse Group management of its Investor Masterfile, effective November 24. The file had been managed internally.

New list — Donors To Homes of Charity - Catholic Appeal — Mary Elizabeth Granger & Associates — These former donors to Our Lady of Victory Homes of Charity have contributed to Catholic appeals supporting assistance with the care of troubled teenage boys and girls, children and adults with physical and mental disabilities and unwed mothers and their babies. They have also supported the National Shrine of Our Lady of Victory.

New list — Self-improvement Segment — Tri-Alpha Specialty Lists — This file contains consumers who are interested in their image and appearance, and are likely to be responsive to health and beauty products, exercise, dieting and weight loss offers, as well as a range of other self-improvement products and services. Average income is $79,000.

New insert program — Super D CD/DVD Insert Program — Direct Media Millard — Inserts are placed in shipments of CDs, DVDs, Blu-Ray disks and video games. Ordering households generally have an income of more than $75,000.

CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, which launched November 19, features a comical viral video in which a partying pilgrim sings about flirting his way to the New World. The spot is running on YouTube, MySpace, Facebook and at www.sexypilgrim.com.

Adknowledge, an independently owned ad network, has acquired the advertising business of SocialMedia.com. Financial terms of the deal, announced this week, were not disclosed. The acquisition strengthens Adknowledge's position in targeting publishers and advertisers in the social apps and social games space. Adknowledge partners with more than 2,000 publishers and developers and has made four acquisitions in the social media space in the past two years.

Less than a week after the US Postal Service disclosed that it incurred a $3.8 billion net loss for fiscal year 2009, it narrowed the list of branches it is considering closing by 130. The agency is still reviewing the possible closure of 241 post offices as of November 20.

E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.

New list — Continuing Education Professionals from EEI Communications — TMA List Brokerage and Management — This file contains contacts from corporations, associations and government agencies who take classes to better themselves in the workplace.

New selects — Rogers Business Financial Database — Cornerstone Group of Companies — This file contains all paid and controlled subscribers to Rogers Financial and Investment based publications. The lists included in the database are Advisor's Edge, Canadian Investment Review, Benefits Canada, and Canadian Insurance.