Bank of America launched an interactive mobile campaign in New York on March 19 to promote its Merrill Lynch Wealth Management unit and create consumer discussion of retirement plans.

Reader's Digest and Arcadia catalog have made two lists of South African consumers available through manager Acton Direct. The files are new to market.

New list — GreatMedia's Gay and Lesbian Consumer Multichannel File — GreatMedia — This file contains gay and lesbian consumers.

New list — DTS Political Donors — LZL Inc. — This file contains donors to the Republican and Democratic national committees and candidates.

New list — Arthritis Medication Buyers and Donors — The Rich List Company — This file contains people who buy medications and accessories online to relieve arthritis. They also donate to arthritis fundraisers. Average purchase is $190; average donation is $100.

Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements.

Video game retailer GameStop will begin testing a revamped loyalty program in May. It will also expand its downloadable offerings, according to its March 18 earnings call for the fourth quarter of 2009. Paul Raines, COO of GameStop, said on the call that the retailer plans to incorporate elements of the MegaCard loyalty program by Micromania, a French video game retailer GameStop bought in 2008.

The US Postal Service's plan to reduce home delivery to five days per week faces considerable opposition from some members of Congress and postal employee unions.

Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying.

New list — Canadian Consumers Interested in Home Improvement & Repair — Global Village Marketing & Data Services — This file contains Canadians who purchase products and services for their homes. These buyers are generally more than 30 years of age. Combined household incomes exceed $50,000.