To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Canada's Anti-Spam Law Takes Effect

Canada's Anti-Spam Law Takes Effect

Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

Four Ways to Make Email Work at Any Age

Four Ways to Make Email Work at Any Age

RetirementJobs.com proves that email is a seasoned, but sound channel.

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

Experts weigh in on the realities behind four email list hygiene myths.

Turning Transactional Email Into Marketing Email

Turning Transactional Email Into Marketing Email

OMI and Eclipse team up on a solution to add marketing content to bills and statements.

Has Email Marketing Finally Evolved?

Has Email Marketing Finally Evolved?

The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.

Proposed Gmail Changes Might Benefit Marketers

Proposed Gmail Changes Might Benefit Marketers

A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.

Will Unroll.Me Roll Over Email Marketers?

Will Unroll.Me Roll Over Email Marketers?

Does the email management service benefit or burn email marketers?

Bell and Howell Partners With Experian

Bell and Howell Partners With Experian

Deal adds Experian's customer databases to list-cleansing tool.

Naturopathica Revitalizes its Email Strategy

Naturopathica Revitalizes its Email Strategy

Four lessons learned from the skin care provider's first welcome email campaign.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for Clean Email Lists

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.

Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

A look back on how Gmail changed the email marketing industry.

Turning the Page on Textbook Emails

Turning the Page on Textbook Emails

Four small ways marketers can revitalize common email practices

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

The two companies join forces to bolster their respective cloud-based, data-driven marketing services

Email Marketing Exemplars

Email Marketing Exemplars

The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

Transactional emails are a font of opportunity for e-coms, a study finds.

Epsilon: Gmail Tabs Are Bad News for Marketers

Epsilon: Gmail Tabs Are Bad News for Marketers

Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.

Predictions of Holiday Email Winners and Losers

Predictions of Holiday Email Winners and Losers

Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.

News Byte: Responding to the Limits of Responsive Design

News Byte: Responding to the Limits of Responsive Design

The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.

News Byte: Marketo Announces Email Automation Solution

News Byte: Marketo Announces Email Automation Solution

Company looks to ratchet up personalization in the inbox.

Gmail Tabs: For Better or For Worse

Gmail Tabs: For Better or For Worse

The debate continues on whether Gmail Tabs are good or bad for marketers.

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.

Outside Lands Harmonizes Social and Email

Outside Lands Harmonizes Social and Email

The music festival proves that social and email can give a killer performance.

3 False Best Practices Email Marketers Should Avoid

3 False Best Practices Email Marketers Should Avoid

Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.

Boom Times Still On for Emailers

Boom Times Still On for Emailers

Experian study shows email volume swelled by 18% in the second quarter on the wave of inbox-checking smartphone users.

5 Ways to a Merry Holiday Email Experience

5 Ways to a Merry Holiday Email Experience

We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.

Nine Email Marketing Musts

Nine Email Marketing Musts

Marketers should be humans--not robots.

StrongView: Taking Advantage of Gmail's Tabbed Inbox

StrongView: Taking Advantage of Gmail's Tabbed Inbox

Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.

TV Land Casts Social as Its Next Email Star

TV Land Casts Social as Its Next Email Star

The television channel uses social and behavioral targeting to tune into viewers' preferences.

Consumer Watchdog Barks Back at Google

Consumer Watchdog Barks Back at Google

Are Google's automated email scanning practices fair?

Are these Three Email Addresses Corrupting Your Inbox?

Are these Three Email Addresses Corrupting Your Inbox?

Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.

Are Your Emails Ousted Before Hitting Inboxes?

Are Your Emails Ousted Before Hitting Inboxes?

Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.

More Than One in 10 Emails Are Faulty

More Than One in 10 Emails Are Faulty

A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.

Ready. Set. Email!

Ready. Set. Email!

Most marketers don't think enough about the timing of their emails, said an authority from Epsilon, who noted that a third of emails are opened in the first two hours .

Something for the Little Guys

Something for the Little Guys

As SMBs dive into email marketing, they need tools to target their messages.

Relevancy Becomes More Relevant to Emailers

Relevancy Becomes More Relevant to Emailers

Email marketers appear on the cusp of embracing new technology, according to a new survey.

Soccer Retailer Scores with Email Campaigns

Soccer Retailer Scores with Email Campaigns

For soccerloco, email automation is a game-winning strategy.

With Email, One Size Does Not Fit All

With Email, One Size Does Not Fit All

Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.

Are Your Nonprofit Emails Profitable?

Are Your Nonprofit Emails Profitable?

Support the email, social coalition

Give Your Email Data a Good Spring Cleaning

Give Your Email Data a Good Spring Cleaning

Six tips for keeping email lists squeaky clean

Email Power to the People?

Email Power to the People?

Two thirds of consumers use mobile emails to redeem offers, but three-quarters delete them before viewing the deals. Is it a control thing?

Don't Forget, Marketing Is About the Customer

Don't Forget, Marketing Is About the Customer

Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.

7 Don'ts for Email Marketers

7 Don'ts for Email Marketers

Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.

Love May Be in the Air, But It's Not in the Inbox

Love May Be in the Air, But It's Not in the Inbox

Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?

Overcoming the Ills of Bad Data

Overcoming the Ills of Bad Data

There's no denying the importance of maintaining accurate data, especially within email marketing.

Ticketmaster Scores Points in Tracking Email ROI

Ticketmaster Scores Points in Tracking Email ROI

Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.

Retail Emails Take a Holiday from Conventional Wisdom

Retail Emails Take a Holiday from Conventional Wisdom

Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.

Pull the trigger to get customers to respond

Pull the trigger to get customers to respond

Triggered email messages rose 10% in the third quarter, according to a new Epsilon benchmarking study.

Biggest spammers? Marketers.

Biggest spammers? Marketers.

Direct marketers draw nearly three quarters of all "report spam" complaints, says a new study. Even so, email ROI numbers remain high.

The marriage of marketing automation and email

The marriage of marketing automation and email

Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.

Obama vs. Romney: The email faceoff

Obama vs. Romney: The email faceoff

Both campaigns spent big on email appeals, but neither seem to have spent enough time learning current email marketing techniques.

ExactTarget's Pardot acqusition reflects maturing market

ExactTarget's Pardot acqusition reflects maturing market

ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.

A Majority of Email Marketers Are Flying Blind

A Majority of Email Marketers Are Flying Blind

A survey of 300 email marketers uncovers a lack of customer segmentation and competitive intelligence.

Epsilon launches email tools powered by a collective database

Epsilon launches email tools powered by a collective database

Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email products powered by database intelligence.

Experian CheetahMail study finds continuous growth in email marketing

Experian CheetahMail study finds continuous growth in email marketing

Marketers in the travel industry greatly increased its email activity between Q2 2011 and Q2 2012, says Regina Gray, Experian CheetahMail's VP of strategic services.

Message Systems survey finds email the most popular channel

Message Systems survey finds email the most popular channel

Email reigns as the most popular marketing channel, followed by social and SMS, according to results from Message Systems' Marketing Channel and Engagement Benchmark Survey.

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ, Inc., a predictive solutions company for marketers, has branched into email delivery solutions with a new email tool.

Silverpop study finds success in personalized behavior-based email content

Silverpop study finds success in personalized behavior-based email content

According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.

Epsilon: Open rates for triggered emails soar

Epsilon: Open rates for triggered emails soar

Epsilon and the DMA's Email Experience Council release Q1 2012 North America Email Trends and Benchmarks report.

StrongMail to offer SMS messaging

StrongMail to offer SMS messaging

Digital marketing solutions provider StrongMail will offer SMS messaging through a partnership with Velti.

Hubspot adds ESP functionality, targets larger enterprises

Hubspot adds ESP functionality, targets larger enterprises

Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.

Fila selects 89 Degrees to develop email marketing plan

Fila selects 89 Degrees to develop email marketing plan

Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing strategy, said Lauren Mallon, global marketing manager for Fila. 89 Degrees will work with Demandware, the e-commerce solutions provider Fila hired in July 2010, and SEO/SEM provider Adept Marketing

Experian CheetahMail announces agreement with Movable Ink

Experian CheetahMail announces agreement with Movable Ink

Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.

Responsys emphasizes design and mobility to optimize email

Responsys emphasizes design and mobility to optimize email

To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.

Report: Mobile email will overtake webmail and desktop email by June

Report: Mobile email will overtake webmail and desktop email by June

More people will be reading email off mobile devices than off webmail or desktop clients by June, said Tom Sather, director of professional services at email deliverability firm Return Path.

BrightWave hires its first director of strategic services

BrightWave hires its first director of strategic services

BrightWave Marketing, a digital agency focused on email marketing, has hired Jay Jhun to become its first director of strategic services, said company CEO Simms Jenkins.

Experian CheetahMail sprints forward with new tool

Experian CheetahMail today launched Outbound Direct, a tool within the CheetahMail suite of services that lets marketers send personalized emails with measurable results to customers and prospects, said Kat Berman, VP of solutions at Experian Hitwise.

VerifyEmailAddress.org releases tool to verify bulk emails

VerifyEmailAddress.org has launched BulkEmailVerifier.com, a dedicated product that allows businesses to verify emails in bulk, said Matthew Dixon, chief project officer at Germany-based media solutions provider Paul Internet, which owns VerifyEmailAddress. The BulkEmailVerifier tool was designed for companies with email databases of customer information.

LivingSocial to launch a credit card

Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.

Vocus acquires iContact

Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.

Ninety-five percent of email subscribers sign up for discounts: Email Evolution Conference

Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers.

Half of Gilt Groupe emails opened on mobile: Email Evolution Conference

Half of Gilt Groupe emails opened on mobile: Email Evolution Conference

Half of all Gilt Groupe emails are opened on a mobile device, said Jessica Harley, VP of customer marketing at Gilt Groupe. Mobile revenues for the private sales site increase 73% on weekends and 48% between nine P.M. and midnight on weekdays.

MeritDirect launches social sharing tool for email marketing

MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.

Yesmail releases intelligence tool

Yesmail releases intelligence tool

Yesmail Interactive has launched a tool that lets marketers track their competitors and follow new campaigns in real time. The platform, called Yesmail Market Intelligence, allows marketers who join to follow the digital marketing activity of other brands, from the times they deploy email blasts to the number of views their YouTube channel received the previous week.

Constant Contact acquires CardStar

Constant Contact acquires CardStar

Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.

Return Path acquires OtherInbox

Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.

The New York Times accidentally spams eight million readers

An email appeal from The New York Times offering readers a special deal to not cancel their subscriptions was accidentally mass-emailed to about 8 million people on Dec. 28, rather than the 300 individuals for whom the message was intended.

Survey: Email top channel for increased spend in 2012

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

Study: 20% of emails opened on mobile devices

More than 20% of emails sent during the first six months of 2011 were opened on mobile devices, according to a study released by email service provider Knotice on Nov. 30.

ExactTarget files for $100 million IPO

Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.

Study: Most retailers email inactive subscribers

A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17.

Inbox Group acquires Indiemark

Email marketing services firm Inbox Group acquired email marketing agency Indiemark, both companies said Nov. 1. Terms were not disclosed.

Wisteria taps Silverpop to be its email service provider

Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July.

Study: Email deliverability rates stagnate at 81%

Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20.

Email volume drops but click, open rates flat: study

Despite a decrease in email volume in the second quarter, email campaign open and click rates were relatively flat, according to a study released by marketing services firm Epsilon on August 30.

Email marketers expect 2011 holiday season to top last year

With this year's email click and open rates outperforming 2010's numbers by 23% and 11%, respectively, marketers should prepare for a stronger holiday season than last year.

Subject line personalization doesn't impact click rates: study

Emails that are not personalized with a consumer's name in the subject line generate a 3% click rate, equal to that of personalized emails, according to a study released by email service provider MailerMailer on July 19.

WhatCounts boosts social functionality with Blue Sky Factory acquisition

Email marketing firm WhatCounts said July 11 that it has acquired email service provider Blue Sky Factory. WhatCounts president and founder Allen Nance said the acquisition will add social media functionality to his company's offerings.

Email deliverability, unsubscribe rates improve, while open rates slip

Overall delivery rates across all industry sectors increased two percentage points to 95% in 2010, compared with 2009, according to the Harte-Hanks Postfuture Index. Unsubscribe rates decreased from .32% in 2009 to .19% in 2010, and bounce rates averaged 5%, compared with 7% in 2009.

Cablevision debuts on-screen email opt-in

Cable TV provider Cablevision rolled out a tool June 14 that allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfillment lets consumers sign up to receive emailed product information, coupons, e-brochures and other offers through a TV ad.

Lifecycle email marketing outdoes traditional outbound messaging: survey

Three-quarters (75%) of marketers said their lifecycle email marketing programs outperform their traditional outbound campaigns, according to a survey released by email services firm StrongMail on June 14. More than half (51%) of the 1,070 marketers surveyed said they do not have an active event-triggered lifecycle program, but 32% of that segment said they plan to implement one within the next 12 months.

Emailvision buys SmartFocus for $40M

Email services provider Emailvision said June 14 that it has acquired customer intelligence software company SmartFocus for $40 million.

Rite Aid adds email updates to loyalty program

Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on June 8 to help them keep track of their accrued rewards points and savings. The company is working with email service provider Experian CheetahMail to deliver the messages to loyalty club members.

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