When data drives relevancy, everybody wins.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
Marketers beware: even "direct marketing" can get caught up in spam traps.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
The European company opens an office in New York, and opens its doors to U.S. SMBs.
Plus, what brands should keep in mind for the upcoming weeks.
The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.
The online eyewear provider frames the customer experience around trust and reassurance.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.
The company doesn't toy around with lead scoring and segmentation.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Our experts set the record straight.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing—what marketers need to know.
Determining the right content and number of emails to send can be rugged terrain.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
Because one data point is never enough.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
RetirementJobs.com proves that email is a seasoned, but sound channel.
Experts weigh in on the realities behind four email list hygiene myths.
OMI and Eclipse team up on a solution to add marketing content to bills and statements.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.
Does the email management service benefit or burn email marketers?
Deal adds Experian's customer databases to list-cleansing tool.
Four lessons learned from the skin care provider's first welcome email campaign.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
A look back on how Gmail changed the email marketing industry.
Four small ways marketers can revitalize common email practices
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.
Transactional emails are a font of opportunity for e-coms, a study finds.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.
Company looks to ratchet up personalization in the inbox.
The debate continues on whether Gmail Tabs are good or bad for marketers.
Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.
The music festival proves that social and email can give a killer performance.
Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.
Experian study shows email volume swelled by 18% in the second quarter on the wave of inbox-checking smartphone users.
We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.
Marketers should be humans--not robots.
Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.
The television channel uses social and behavioral targeting to tune into viewers' preferences.
Are Google's automated email scanning practices fair?
Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.
Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
Most marketers don't think enough about the timing of their emails, said an authority from Epsilon, who noted that a third of emails are opened in the first two hours .
As SMBs dive into email marketing, they need tools to target their messages.
Email marketers appear on the cusp of embracing new technology, according to a new survey.
For soccerloco, email automation is a game-winning strategy.
Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.
Support the email, social coalition
Six tips for keeping email lists squeaky clean
Two thirds of consumers use mobile emails to redeem offers, but three-quarters delete them before viewing the deals. Is it a control thing?
Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.
Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.
Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?
There's no denying the importance of maintaining accurate data, especially within email marketing.
Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.
Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.
Triggered email messages rose 10% in the third quarter, according to a new Epsilon benchmarking study.
Direct marketers draw nearly three quarters of all "report spam" complaints, says a new study. Even so, email ROI numbers remain high.
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
Both campaigns spent big on email appeals, but neither seem to have spent enough time learning current email marketing techniques.
ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.
A survey of 300 email marketers uncovers a lack of customer segmentation and competitive intelligence.
Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email products powered by database intelligence.
Marketers in the travel industry greatly increased its email activity between Q2 2011 and Q2 2012, says Regina Gray, Experian CheetahMail's VP of strategic services.
Email reigns as the most popular marketing channel, followed by social and SMS, according to results from Message Systems' Marketing Channel and Engagement Benchmark Survey.
Analytics-IQ, Inc., a predictive solutions company for marketers, has branched into email delivery solutions with a new email tool.
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
Epsilon and the DMA's Email Experience Council release Q1 2012 North America Email Trends and Benchmarks report.
Digital marketing solutions provider StrongMail will offer SMS messaging through a partnership with Velti.
Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing strategy, said Lauren Mallon, global marketing manager for Fila. 89 Degrees will work with Demandware, the e-commerce solutions provider Fila hired in July 2010, and SEO/SEM provider Adept Marketing
Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.
To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.
More people will be reading email off mobile devices than off webmail or desktop clients by June, said Tom Sather, director of professional services at email deliverability firm Return Path.
BrightWave Marketing, a digital agency focused on email marketing, has hired Jay Jhun to become its first director of strategic services, said company CEO Simms Jenkins.
Experian CheetahMail today launched Outbound Direct, a tool within the CheetahMail suite of services that lets marketers send personalized emails with measurable results to customers and prospects, said Kat Berman, VP of solutions at Experian Hitwise.
VerifyEmailAddress.org has launched BulkEmailVerifier.com, a dedicated product that allows businesses to verify emails in bulk, said Matthew Dixon, chief project officer at Germany-based media solutions provider Paul Internet, which owns VerifyEmailAddress. The BulkEmailVerifier tool was designed for companies with email databases of customer information.
Company of the Week
Better relationships. Better ROI.
Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.
Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...