61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

Mailify Launches Its Responsive Email Software in the U.S.

Mailify Launches Its Responsive Email Software in the U.S.

The European company opens an office in New York, and opens its doors to U.S. SMBs.

Email Drives 27 Percent of Black Friday's Online Sales

Email Drives 27 Percent of Black Friday's Online Sales

Plus, what brands should keep in mind for the upcoming weeks.

Microsoft Acquires Acompli

Microsoft Acquires Acompli

The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

The online eyewear provider frames the customer experience around trust and reassurance.

Email's the Holiday Gift That Keeps on Giving

Email's the Holiday Gift That Keeps on Giving

More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.

Message Systems Intros Cloud Email Service for SMBs

Message Systems Intros Cloud Email Service for SMBs

Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.

Dems More Caffeinated and Socialized than Republicans

Dems More Caffeinated and Socialized than Republicans

A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

The company doesn't toy around with lead scoring and segmentation.

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop Following

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

The definition of dynamic email content is changing—what marketers need to know.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.

Email's Mixed Messages

Email's Mixed Messages

Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Canada's Anti-Spam Law Takes Effect

Canada's Anti-Spam Law Takes Effect

Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

Four Ways to Make Email Work at Any Age

Four Ways to Make Email Work at Any Age

RetirementJobs.com proves that email is a seasoned, but sound channel.

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

Experts weigh in on the realities behind four email list hygiene myths.

Turning Transactional Email Into Marketing Email

Turning Transactional Email Into Marketing Email

OMI and Eclipse team up on a solution to add marketing content to bills and statements.

Has Email Marketing Finally Evolved?

Has Email Marketing Finally Evolved?

The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.

Proposed Gmail Changes Might Benefit Marketers

Proposed Gmail Changes Might Benefit Marketers

A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.

Will Unroll.Me Roll Over Email Marketers?

Will Unroll.Me Roll Over Email Marketers?

Does the email management service benefit or burn email marketers?

Bell and Howell Partners With Experian

Bell and Howell Partners With Experian

Deal adds Experian's customer databases to list-cleansing tool.

Naturopathica Revitalizes its Email Strategy

Naturopathica Revitalizes its Email Strategy

Four lessons learned from the skin care provider's first welcome email campaign.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for Clean Email Lists

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.

Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

A look back on how Gmail changed the email marketing industry.

Turning the Page on Textbook Emails

Turning the Page on Textbook Emails

Four small ways marketers can revitalize common email practices

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

The two companies join forces to bolster their respective cloud-based, data-driven marketing services

Email Marketing Exemplars

Email Marketing Exemplars

The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

Transactional emails are a font of opportunity for e-coms, a study finds.

Epsilon: Gmail Tabs Are Bad News for Marketers

Epsilon: Gmail Tabs Are Bad News for Marketers

Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.

Predictions of Holiday Email Winners and Losers

Predictions of Holiday Email Winners and Losers

Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.

News Byte: Responding to the Limits of Responsive Design

News Byte: Responding to the Limits of Responsive Design

The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.

News Byte: Marketo Announces Email Automation Solution

News Byte: Marketo Announces Email Automation Solution

Company looks to ratchet up personalization in the inbox.

Gmail Tabs: For Better or For Worse

Gmail Tabs: For Better or For Worse

The debate continues on whether Gmail Tabs are good or bad for marketers.

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.

Outside Lands Harmonizes Social and Email

Outside Lands Harmonizes Social and Email

The music festival proves that social and email can give a killer performance.

3 False Best Practices Email Marketers Should Avoid

3 False Best Practices Email Marketers Should Avoid

Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.

Boom Times Still On for Emailers

Boom Times Still On for Emailers

Experian study shows email volume swelled by 18% in the second quarter on the wave of inbox-checking smartphone users.

5 Ways to a Merry Holiday Email Experience

5 Ways to a Merry Holiday Email Experience

We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.

Nine Email Marketing Musts

Nine Email Marketing Musts

Marketers should be humans--not robots.

StrongView: Taking Advantage of Gmail's Tabbed Inbox

StrongView: Taking Advantage of Gmail's Tabbed Inbox

Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.

TV Land Casts Social as Its Next Email Star

TV Land Casts Social as Its Next Email Star

The television channel uses social and behavioral targeting to tune into viewers' preferences.

Consumer Watchdog Barks Back at Google

Consumer Watchdog Barks Back at Google

Are Google's automated email scanning practices fair?

Are these Three Email Addresses Corrupting Your Inbox?

Are these Three Email Addresses Corrupting Your Inbox?

Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.

Are Your Emails Ousted Before Hitting Inboxes?

Are Your Emails Ousted Before Hitting Inboxes?

Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.

More Than One in 10 Emails Are Faulty

More Than One in 10 Emails Are Faulty

A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.

Ready. Set. Email!

Ready. Set. Email!

Most marketers don't think enough about the timing of their emails, said an authority from Epsilon, who noted that a third of emails are opened in the first two hours .

Something for the Little Guys

Something for the Little Guys

As SMBs dive into email marketing, they need tools to target their messages.

Relevancy Becomes More Relevant to Emailers

Relevancy Becomes More Relevant to Emailers

Email marketers appear on the cusp of embracing new technology, according to a new survey.

Soccer Retailer Scores with Email Campaigns

Soccer Retailer Scores with Email Campaigns

For soccerloco, email automation is a game-winning strategy.

With Email, One Size Does Not Fit All

With Email, One Size Does Not Fit All

Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.

Are Your Nonprofit Emails Profitable?

Are Your Nonprofit Emails Profitable?

Support the email, social coalition

Give Your Email Data a Good Spring Cleaning

Give Your Email Data a Good Spring Cleaning

Six tips for keeping email lists squeaky clean

Email Power to the People?

Email Power to the People?

Two thirds of consumers use mobile emails to redeem offers, but three-quarters delete them before viewing the deals. Is it a control thing?

Don't Forget, Marketing Is About the Customer

Don't Forget, Marketing Is About the Customer

Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.

7 Don'ts for Email Marketers

7 Don'ts for Email Marketers

Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.

Love May Be in the Air, But It's Not in the Inbox

Love May Be in the Air, But It's Not in the Inbox

Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?

Overcoming the Ills of Bad Data

Overcoming the Ills of Bad Data

There's no denying the importance of maintaining accurate data, especially within email marketing.

Ticketmaster Scores Points in Tracking Email ROI

Ticketmaster Scores Points in Tracking Email ROI

Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.

Retail Emails Take a Holiday from Conventional Wisdom

Retail Emails Take a Holiday from Conventional Wisdom

Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.

Pull the trigger to get customers to respond

Pull the trigger to get customers to respond

Triggered email messages rose 10% in the third quarter, according to a new Epsilon benchmarking study.

Biggest spammers? Marketers.

Biggest spammers? Marketers.

Direct marketers draw nearly three quarters of all "report spam" complaints, says a new study. Even so, email ROI numbers remain high.

The marriage of marketing automation and email

The marriage of marketing automation and email

Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.

Obama vs. Romney: The email faceoff

Obama vs. Romney: The email faceoff

Both campaigns spent big on email appeals, but neither seem to have spent enough time learning current email marketing techniques.

ExactTarget's Pardot acqusition reflects maturing market

ExactTarget's Pardot acqusition reflects maturing market

ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.

A Majority of Email Marketers Are Flying Blind

A Majority of Email Marketers Are Flying Blind

A survey of 300 email marketers uncovers a lack of customer segmentation and competitive intelligence.

Epsilon launches email tools powered by a collective database

Epsilon launches email tools powered by a collective database

Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email products powered by database intelligence.

Experian CheetahMail study finds continuous growth in email marketing

Experian CheetahMail study finds continuous growth in email marketing

Marketers in the travel industry greatly increased its email activity between Q2 2011 and Q2 2012, says Regina Gray, Experian CheetahMail's VP of strategic services.

Message Systems survey finds email the most popular channel

Message Systems survey finds email the most popular channel

Email reigns as the most popular marketing channel, followed by social and SMS, according to results from Message Systems' Marketing Channel and Engagement Benchmark Survey.

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ, Inc., a predictive solutions company for marketers, has branched into email delivery solutions with a new email tool.

Silverpop study finds success in personalized behavior-based email content

Silverpop study finds success in personalized behavior-based email content

According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.

Epsilon: Open rates for triggered emails soar

Epsilon: Open rates for triggered emails soar

Epsilon and the DMA's Email Experience Council release Q1 2012 North America Email Trends and Benchmarks report.

StrongMail to offer SMS messaging

StrongMail to offer SMS messaging

Digital marketing solutions provider StrongMail will offer SMS messaging through a partnership with Velti.

Hubspot adds ESP functionality, targets larger enterprises

Hubspot adds ESP functionality, targets larger enterprises

Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.

Fila selects 89 Degrees to develop email marketing plan

Fila selects 89 Degrees to develop email marketing plan

Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing strategy, said Lauren Mallon, global marketing manager for Fila. 89 Degrees will work with Demandware, the e-commerce solutions provider Fila hired in July 2010, and SEO/SEM provider Adept Marketing

Experian CheetahMail announces agreement with Movable Ink

Experian CheetahMail announces agreement with Movable Ink

Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.

Responsys emphasizes design and mobility to optimize email

Responsys emphasizes design and mobility to optimize email

To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.

Report: Mobile email will overtake webmail and desktop email by June

Report: Mobile email will overtake webmail and desktop email by June

More people will be reading email off mobile devices than off webmail or desktop clients by June, said Tom Sather, director of professional services at email deliverability firm Return Path.

BrightWave hires its first director of strategic services

BrightWave hires its first director of strategic services

BrightWave Marketing, a digital agency focused on email marketing, has hired Jay Jhun to become its first director of strategic services, said company CEO Simms Jenkins.

Experian CheetahMail sprints forward with new tool

Experian CheetahMail today launched Outbound Direct, a tool within the CheetahMail suite of services that lets marketers send personalized emails with measurable results to customers and prospects, said Kat Berman, VP of solutions at Experian Hitwise.

VerifyEmailAddress.org releases tool to verify bulk emails

VerifyEmailAddress.org has launched BulkEmailVerifier.com, a dedicated product that allows businesses to verify emails in bulk, said Matthew Dixon, chief project officer at Germany-based media solutions provider Paul Internet, which owns VerifyEmailAddress. The BulkEmailVerifier tool was designed for companies with email databases of customer information.

LivingSocial to launch a credit card

Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.

Vocus acquires iContact

Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.

Ninety-five percent of email subscribers sign up for discounts: Email Evolution Conference

Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...