Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.
Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.
Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.
The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day.
The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
Company of the Week
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