The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
While email marketing may be fairly easy to execute, creating content remains a challenge.
The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.
Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.
The effect that these basic elements of email marketing may have on your metrics may surprise you.
When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.
Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.
Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers.
The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.
For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.
The job matching site's new email strategy has all of the right credentials.
Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.
All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.
Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens
Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.
Five things email marketers should consider to keep up with consumers' mobile behaviors.
The business software company bolsters its retail credentials with one of the e-com world's favored email providers.
One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
7 steps to help small business owners get their email newsletter off of the ground.
Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
Marketers can learn a lot by simply looking at how consumers email each other.
More than 1,000 brands had their emails blocked due to a code glitch by AOL.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
The email infrastructure provider of choice for many large enterprises seeks to widen its client base with the acquisition.
It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.
Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.
Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.
Quantity doesn't trump quality.
When data drives relevancy, everybody wins.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
Marketers beware: even "direct marketing" can get caught up in spam traps.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
The European company opens an office in New York, and opens its doors to U.S. SMBs.
Plus, what brands should keep in mind for the upcoming weeks.
The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.
The online eyewear provider frames the customer experience around trust and reassurance.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.
The company doesn't toy around with lead scoring and segmentation.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Our experts set the record straight.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing—what marketers need to know.
Determining the right content and number of emails to send can be rugged terrain.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
Because one data point is never enough.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
RetirementJobs.com proves that email is a seasoned, but sound channel.
Experts weigh in on the realities behind four email list hygiene myths.
OMI and Eclipse team up on a solution to add marketing content to bills and statements.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.
Does the email management service benefit or burn email marketers?
Deal adds Experian's customer databases to list-cleansing tool.
Four lessons learned from the skin care provider's first welcome email campaign.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
A look back on how Gmail changed the email marketing industry.
Four small ways marketers can revitalize common email practices
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.
Transactional emails are a font of opportunity for e-coms, a study finds.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.
Company looks to ratchet up personalization in the inbox.
The debate continues on whether Gmail Tabs are good or bad for marketers.
Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.
The music festival proves that social and email can give a killer performance.
Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.
Experian study shows email volume swelled by 18% in the second quarter on the wave of inbox-checking smartphone users.
We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...