Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
RetirementJobs.com proves that email is a seasoned, but sound channel.
Experts weigh in on the realities behind four email list hygiene myths.
OMI and Eclipse team up on a solution to add marketing content to bills and statements.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.
Does the email management service benefit or burn email marketers?
Deal adds Experian's customer databases to list-cleansing tool.
Four lessons learned from the skin care provider's first welcome email campaign.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
A look back on how Gmail changed the email marketing industry.
Four small ways marketers can revitalize common email practices
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.
Transactional emails are a font of opportunity for e-coms, a study finds.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.
Company looks to ratchet up personalization in the inbox.
The debate continues on whether Gmail Tabs are good or bad for marketers.
Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.
The music festival proves that social and email can give a killer performance.
Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.
Experian study shows email volume swelled by 18% in the second quarter on the wave of inbox-checking smartphone users.
We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.
Marketers should be humans--not robots.
Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.
The television channel uses social and behavioral targeting to tune into viewers' preferences.
Are Google's automated email scanning practices fair?
Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.
Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
Most marketers don't think enough about the timing of their emails, said an authority from Epsilon, who noted that a third of emails are opened in the first two hours .
As SMBs dive into email marketing, they need tools to target their messages.
Email marketers appear on the cusp of embracing new technology, according to a new survey.
For soccerloco, email automation is a game-winning strategy.
Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.
Support the email, social coalition
Six tips for keeping email lists squeaky clean
Two thirds of consumers use mobile emails to redeem offers, but three-quarters delete them before viewing the deals. Is it a control thing?
Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.
Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.
Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?
There's no denying the importance of maintaining accurate data, especially within email marketing.
Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.
Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.
Triggered email messages rose 10% in the third quarter, according to a new Epsilon benchmarking study.
Direct marketers draw nearly three quarters of all "report spam" complaints, says a new study. Even so, email ROI numbers remain high.
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
Both campaigns spent big on email appeals, but neither seem to have spent enough time learning current email marketing techniques.
ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.
A survey of 300 email marketers uncovers a lack of customer segmentation and competitive intelligence.
Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email products powered by database intelligence.
Marketers in the travel industry greatly increased its email activity between Q2 2011 and Q2 2012, says Regina Gray, Experian CheetahMail's VP of strategic services.
Email reigns as the most popular marketing channel, followed by social and SMS, according to results from Message Systems' Marketing Channel and Engagement Benchmark Survey.
Analytics-IQ, Inc., a predictive solutions company for marketers, has branched into email delivery solutions with a new email tool.
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
Epsilon and the DMA's Email Experience Council release Q1 2012 North America Email Trends and Benchmarks report.
Digital marketing solutions provider StrongMail will offer SMS messaging through a partnership with Velti.
Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing strategy, said Lauren Mallon, global marketing manager for Fila. 89 Degrees will work with Demandware, the e-commerce solutions provider Fila hired in July 2010, and SEO/SEM provider Adept Marketing
Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.
To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.
More people will be reading email off mobile devices than off webmail or desktop clients by June, said Tom Sather, director of professional services at email deliverability firm Return Path.
BrightWave Marketing, a digital agency focused on email marketing, has hired Jay Jhun to become its first director of strategic services, said company CEO Simms Jenkins.
Experian CheetahMail today launched Outbound Direct, a tool within the CheetahMail suite of services that lets marketers send personalized emails with measurable results to customers and prospects, said Kat Berman, VP of solutions at Experian Hitwise.
VerifyEmailAddress.org has launched BulkEmailVerifier.com, a dedicated product that allows businesses to verify emails in bulk, said Matthew Dixon, chief project officer at Germany-based media solutions provider Paul Internet, which owns VerifyEmailAddress. The BulkEmailVerifier tool was designed for companies with email databases of customer information.
Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.
Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.
Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers.
Half of all Gilt Groupe emails are opened on a mobile device, said Jessica Harley, VP of customer marketing at Gilt Groupe. Mobile revenues for the private sales site increase 73% on weekends and 48% between nine P.M. and midnight on weekdays.
MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.
Yesmail Interactive has launched a tool that lets marketers track their competitors and follow new campaigns in real time. The platform, called Yesmail Market Intelligence, allows marketers who join to follow the digital marketing activity of other brands, from the times they deploy email blasts to the number of views their YouTube channel received the previous week.
Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.
Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.
An email appeal from The New York Times offering readers a special deal to not cancel their subscriptions was accidentally mass-emailed to about 8 million people on Dec. 28, rather than the 300 individuals for whom the message was intended.
More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
More than 20% of emails sent during the first six months of 2011 were opened on mobile devices, according to a study released by email service provider Knotice on Nov. 30.
Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.
A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17.
Email marketing services firm Inbox Group acquired email marketing agency Indiemark, both companies said Nov. 1. Terms were not disclosed.
Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July.
Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20.
Despite a decrease in email volume in the second quarter, email campaign open and click rates were relatively flat, according to a study released by marketing services firm Epsilon on August 30.
With this year's email click and open rates outperforming 2010's numbers by 23% and 11%, respectively, marketers should prepare for a stronger holiday season than last year.
Emails that are not personalized with a consumer's name in the subject line generate a 3% click rate, equal to that of personalized emails, according to a study released by email service provider MailerMailer on July 19.
Email marketing firm WhatCounts said July 11 that it has acquired email service provider Blue Sky Factory. WhatCounts president and founder Allen Nance said the acquisition will add social media functionality to his company's offerings.
Overall delivery rates across all industry sectors increased two percentage points to 95% in 2010, compared with 2009, according to the Harte-Hanks Postfuture Index. Unsubscribe rates decreased from .32% in 2009 to .19% in 2010, and bounce rates averaged 5%, compared with 7% in 2009.
Cable TV provider Cablevision rolled out a tool June 14 that allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfillment lets consumers sign up to receive emailed product information, coupons, e-brochures and other offers through a TV ad.
Three-quarters (75%) of marketers said their lifecycle email marketing programs outperform their traditional outbound campaigns, according to a survey released by email services firm StrongMail on June 14. More than half (51%) of the 1,070 marketers surveyed said they do not have an active event-triggered lifecycle program, but 32% of that segment said they plan to implement one within the next 12 months.
Email services provider Emailvision said June 14 that it has acquired customer intelligence software company SmartFocus for $40 million.
Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on June 8 to help them keep track of their accrued rewards points and savings. The company is working with email service provider Experian CheetahMail to deliver the messages to loyalty club members.
Brands' email subscribers outnumber their Facebook "likes" by an average ratio of 70 to 1, according to a survey conducted by email marketing and automation firm Silverpop. The survey of more than 500 Silverpop clients also found that the average ratio of email subscribers to Twitter followers is 90 to 1.
Marketers increased their average email volume by 39% in the first quarter, compared with the prior year, according to a study from email marketing company Epsilon and the Direct Marketing Association's Email Experience Council (EEC). The organizations based the study on 7.1 billion emails sent by about 140 North American Epsilon clients.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.