Send More Emails, Make More Money

Send More Emails, Make More Money

Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.

Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Early Email Leaders for Father's Day

Early Email Leaders for Father's Day

Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens

Expect Opens to Drop With Rollout of Microsoft Clutter

Expect Opens to Drop With Rollout of Microsoft Clutter

Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.

Mobile Email: The "New Normal" for Marketers and Consumers

Mobile Email: The "New Normal" for Marketers and Consumers

Five things email marketers should consider to keep up with consumers' mobile behaviors.

NetSuite Finalizes Bronto Acquisition

NetSuite Finalizes Bronto Acquisition

The business software company bolsters its retail credentials with one of the e-com world's favored email providers.

The CASL Checkup: How Canadian Consumers and SMBs View Email

The CASL Checkup: How Canadian Consumers and SMBs View Email

One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

7 steps to help small business owners get their email newsletter off of the ground.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

Email Marketers Are Failing to Engage New Subscribers

Email Marketers Are Failing to Engage New Subscribers

Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

An orderly and seamless customer experience is just what the carpet cleaning company needed.

Message Systems Rolls Out Pay-As-You-Go Email Service

Message Systems Rolls Out Pay-As-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Inside the Inbox: An Analysis of Consumer Email Habits

Inside the Inbox: An Analysis of Consumer Email Habits

Marketers can learn a lot by simply looking at how consumers email each other.

AOL Glitch Wreaks Email Havoc

AOL Glitch Wreaks Email Havoc

More than 1,000 brands had their emails blocked due to a code glitch by AOL.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

Message Systems Acquires Port25

Message Systems Acquires Port25

The email infrastructure provider of choice for many large enterprises seeks to widen its client base with the acquisition.

Consumers: Keep Those Emails Comin'!

Consumers: Keep Those Emails Comin'!

It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.

7 Lessons From Email Marketing Innovators

7 Lessons From Email Marketing Innovators

Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.

Amazon's WorkMail Won't Immediately Affect Marketers

Amazon's WorkMail Won't Immediately Affect Marketers

Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.

Ex-Forrester Analyst to Direct Strategy at Strongview

Ex-Forrester Analyst to Direct Strategy at Strongview

David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.

Surprising Words That Trip the Spam Alarm

Surprising Words That Trip the Spam Alarm

Marketers beware: even "direct marketing" can get caught up in spam traps.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

Mailify Launches Its Responsive Email Software in the U.S.

Mailify Launches Its Responsive Email Software in the U.S.

The European company opens an office in New York, and opens its doors to U.S. SMBs.

Email Drives 27 Percent of Black Friday's Online Sales

Email Drives 27 Percent of Black Friday's Online Sales

Plus, what brands should keep in mind for the upcoming weeks.

Microsoft Acquires Acompli

Microsoft Acquires Acompli

The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

The online eyewear provider frames the customer experience around trust and reassurance.

Email's the Holiday Gift That Keeps on Giving

Email's the Holiday Gift That Keeps on Giving

More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.

Message Systems Intros Cloud Email Service for SMBs

Message Systems Intros Cloud Email Service for SMBs

Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.

Dems More Caffeinated and Socialized than Republicans

Dems More Caffeinated and Socialized than Republicans

A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

The company doesn't toy around with lead scoring and segmentation.

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop Following

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

The definition of dynamic email content is changing—what marketers need to know.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.

Email's Mixed Messages

Email's Mixed Messages

Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Canada's Anti-Spam Law Takes Effect

Canada's Anti-Spam Law Takes Effect

Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

Four Ways to Make Email Work at Any Age

Four Ways to Make Email Work at Any Age

RetirementJobs.com proves that email is a seasoned, but sound channel.

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

Experts weigh in on the realities behind four email list hygiene myths.

Turning Transactional Email Into Marketing Email

Turning Transactional Email Into Marketing Email

OMI and Eclipse team up on a solution to add marketing content to bills and statements.

Has Email Marketing Finally Evolved?

Has Email Marketing Finally Evolved?

The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.

Proposed Gmail Changes Might Benefit Marketers

Proposed Gmail Changes Might Benefit Marketers

A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.

Will Unroll.Me Roll Over Email Marketers?

Will Unroll.Me Roll Over Email Marketers?

Does the email management service benefit or burn email marketers?

Bell and Howell Partners With Experian

Bell and Howell Partners With Experian

Deal adds Experian's customer databases to list-cleansing tool.

Naturopathica Revitalizes its Email Strategy

Naturopathica Revitalizes its Email Strategy

Four lessons learned from the skin care provider's first welcome email campaign.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for Clean Email Lists

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.

Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

A look back on how Gmail changed the email marketing industry.

Turning the Page on Textbook Emails

Turning the Page on Textbook Emails

Four small ways marketers can revitalize common email practices

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

The two companies join forces to bolster their respective cloud-based, data-driven marketing services

Email Marketing Exemplars

Email Marketing Exemplars

The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

Transactional emails are a font of opportunity for e-coms, a study finds.

Epsilon: Gmail Tabs Are Bad News for Marketers

Epsilon: Gmail Tabs Are Bad News for Marketers

Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.

Predictions of Holiday Email Winners and Losers

Predictions of Holiday Email Winners and Losers

Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.

News Byte: Responding to the Limits of Responsive Design

News Byte: Responding to the Limits of Responsive Design

The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.

News Byte: Marketo Announces Email Automation Solution

News Byte: Marketo Announces Email Automation Solution

Company looks to ratchet up personalization in the inbox.

Gmail Tabs: For Better or For Worse

Gmail Tabs: For Better or For Worse

The debate continues on whether Gmail Tabs are good or bad for marketers.

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.

Outside Lands Harmonizes Social and Email

Outside Lands Harmonizes Social and Email

The music festival proves that social and email can give a killer performance.

3 False Best Practices Email Marketers Should Avoid

3 False Best Practices Email Marketers Should Avoid

Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.

Boom Times Still On for Emailers

Boom Times Still On for Emailers

Experian study shows email volume swelled by 18% in the second quarter on the wave of inbox-checking smartphone users.

5 Ways to a Merry Holiday Email Experience

5 Ways to a Merry Holiday Email Experience

We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.

Nine Email Marketing Musts

Nine Email Marketing Musts

Marketers should be humans--not robots.

StrongView: Taking Advantage of Gmail's Tabbed Inbox

StrongView: Taking Advantage of Gmail's Tabbed Inbox

Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.

TV Land Casts Social as Its Next Email Star

TV Land Casts Social as Its Next Email Star

The television channel uses social and behavioral targeting to tune into viewers' preferences.

Consumer Watchdog Barks Back at Google

Consumer Watchdog Barks Back at Google

Are Google's automated email scanning practices fair?

Are these Three Email Addresses Corrupting Your Inbox?

Are these Three Email Addresses Corrupting Your Inbox?

Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.

Are Your Emails Ousted Before Hitting Inboxes?

Are Your Emails Ousted Before Hitting Inboxes?

Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.

More Than One in 10 Emails Are Faulty

More Than One in 10 Emails Are Faulty

A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.

Ready. Set. Email!

Ready. Set. Email!

Most marketers don't think enough about the timing of their emails, said an authority from Epsilon, who noted that a third of emails are opened in the first two hours .

Something for the Little Guys

Something for the Little Guys

As SMBs dive into email marketing, they need tools to target their messages.

Relevancy Becomes More Relevant to Emailers

Relevancy Becomes More Relevant to Emailers

Email marketers appear on the cusp of embracing new technology, according to a new survey.

Soccer Retailer Scores with Email Campaigns

Soccer Retailer Scores with Email Campaigns

For soccerloco, email automation is a game-winning strategy.

With Email, One Size Does Not Fit All

With Email, One Size Does Not Fit All

Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.

Are Your Nonprofit Emails Profitable?

Are Your Nonprofit Emails Profitable?

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