Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
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