Why Retailers Need to Pay Attention to Groupon's Emails

Why Retailers Need to Pay Attention to Groupon's Emails

A third party shouldn't market your products better than you.

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Take Our Email Marketing Poll

Requested: your thoughts on email and email marketing

Welcome to DMN Email Week

Welcome to DMN Email Week

A celebration and examination of all things email

Oh Mama, the Email Blasters Are Still Among Us

Oh Mama, the Email Blasters Are Still Among Us

Personalization, timing, and relevancy are alive in the channel, but Mothers' Day demonstrated that so are the batcher-and-blasters.

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

Target, Kohl's, and Macy's Take Easter Off

Target, Kohl's, and Macy's Take Easter Off

Retail emailers laid an egg this year. In fact, Kohl's and Macy's together sent only 11 Easter-themed campaigns.

Teleflora Delivers Personal Shopping Experiences Through Email

Teleflora Delivers Personal Shopping Experiences Through Email

Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.

Uber Go Bragh

Uber Go Bragh

The taxi-alternative is using email to urge drivers to clear streets of the too-tipsy this St. Patrick's Day—and clean up for itself.

Video-Enhanced Email Designed for Profit

Video-Enhanced Email Designed for Profit

Animated gifs in emails can help increase click-throughs—or they can be sold as advertising and generate revenue.

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Brand suitors are being more selective and taking their time wooing customers.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

Data Keeps Email Relevance on Track [Infographic]

Data Keeps Email Relevance on Track [Infographic]

Integrating email with other channels enables marketers to chug full steam ahead.

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Emailers Sale Away This Holiday

Emailers Sale Away This Holiday

Percent-off themes dominate the grab for December dollars in people's inboxes.

Email: Everyone's Doing It

Email: Everyone's Doing It

Only about 10% of consumers check their email less than once a day.

Is Email Useful All Year Round? [Infographic]

Is Email Useful All Year Round? [Infographic]

Of course it is. But there are dates when you should or shouldn't hit "send."

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

Halloween Emails Fail to Scare Up High Read Rates

Halloween Emails Fail to Scare Up High Read Rates

Only 6% of the more than 30,000 emails that made the rounds last month elicited open rates over 20%.

How to Send the (Almost) Perfect Email

How to Send the (Almost) Perfect Email

New data reveals five tips marketers can use to send emails that drive results.

Non-Integrated Marketing Departments = Non-Integrated Marketing

Non-Integrated Marketing Departments = Non-Integrated Marketing

Is email's continued success lulling marketers into remaining in a single-channel world?

The Click-Through Catch-22

The Click-Through Catch-22

The most effective methods for boosting click-through rates are also the most challenging to implement.

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

Consumers Want to Hear From Retailers; Knowing When Is the Key

Consumers Want to Hear From Retailers; Knowing When Is the Key

More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.

Live From Epsilon...

Live From Epsilon...

The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.

Low-Cost Email Service Becomes Available on Salesforce

Low-Cost Email Service Becomes Available on Salesforce

Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.

4 Factors That Impact Your Open Rates

4 Factors That Impact Your Open Rates

The effect that these basic elements of email marketing may have on your metrics may surprise you.

Email Continues to Score Some Love [Infographic]

Email Continues to Score Some Love [Infographic]

And it looks like marketers are open to playing with third parties.

Addicted to Email

Addicted to Email

Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

Alibaba to Buy a Piece of China's Top Electronics Chain

Alibaba to Buy a Piece of China's Top Electronics Chain

Its 20% stake in Suning will give it access to 1,700 same-day delivery stations.

Campaign Monitor Announces New Email Service

Campaign Monitor Announces New Email Service

Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers.

Fast Facts: July/August 2015

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

The job matching site's new email strategy has all of the right credentials.

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.

Harvard Business Review's Summer Gift: Free Subscriptions

Harvard Business Review's Summer Gift: Free Subscriptions

All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.

Send More Emails, Make More Money

Send More Emails, Make More Money

Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.

Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

Early Email Leaders for Father's Day

Early Email Leaders for Father's Day

Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens

Expect Opens to Drop With Rollout of Microsoft Clutter

Expect Opens to Drop With Rollout of Microsoft Clutter

Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.

NetSuite Finalizes Bronto Acquisition

NetSuite Finalizes Bronto Acquisition

The business software company bolsters its retail credentials with one of the e-com world's favored email providers.

A Home-Grown Approach to Creating an Abandonment-Free Website

A Home-Grown Approach to Creating an Abandonment-Free Website

Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.

The CASL Checkup: How Canadian Consumers and SMBs View Email

The CASL Checkup: How Canadian Consumers and SMBs View Email

One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.

Overstock Overstuffs Inboxes on Memorial Day Weekend

Overstock Overstuffs Inboxes on Memorial Day Weekend

The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

7 steps to help small business owners get their email newsletter off of the ground.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

Although click-through rates remain dull, the channel still dazzles in terms of engagement.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

Email Marketers Are Failing to Engage New Subscribers

Email Marketers Are Failing to Engage New Subscribers

Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.

Message Systems Rolls Out Pay-As-You-Go Email Service

Message Systems Rolls Out Pay-As-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Inside the Inbox: An Analysis of Consumer Email Habits

Inside the Inbox: An Analysis of Consumer Email Habits

Marketers can learn a lot by simply looking at how consumers email each other.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

Indeed, marketers are in the thick of it in terms of segmentation.

AOL Glitch Wreaks Email Havoc

AOL Glitch Wreaks Email Havoc

More than 1,000 brands had their emails blocked due to a code glitch by AOL.

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

The style-centric brand gives its email marketing a major makeover.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

Message Systems Acquires Port25

Message Systems Acquires Port25

The email infrastructure provider of choice for many large enterprises seeks to widen its client base with the acquisition.

Consumers: Keep Those Emails Comin'!

Consumers: Keep Those Emails Comin'!

It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.

Amazon's WorkMail Won't Immediately Affect Marketers

Amazon's WorkMail Won't Immediately Affect Marketers

Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.

Email List Growth: More Than Just a Numbers Game

Email List Growth: More Than Just a Numbers Game

Quantity doesn't trump quality.

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

When data drives relevancy, everybody wins.

Surprising Words That Trip the Spam Alarm

Surprising Words That Trip the Spam Alarm

Marketers beware: even "direct marketing" can get caught up in spam traps.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

The online grocer nourishes customer trust through education and engagement.

Mailify Launches Its Responsive Email Software in the U.S.

Mailify Launches Its Responsive Email Software in the U.S.

The European company opens an office in New York, and opens its doors to U.S. SMBs.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

The online eyewear provider frames the customer experience around trust and reassurance.

Message Systems Intros Cloud Email Service for SMBs

Message Systems Intros Cloud Email Service for SMBs

Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.

For Patagonia, Timing Is Everything

For Patagonia, Timing Is Everything

The outdoor clothing company emails when customers are most likely to click.

Dems More Caffeinated and Socialized than Republicans

Dems More Caffeinated and Socialized than Republicans

A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop Following

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

The definition of dynamic email content is changing—what marketers need to know.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

But will data privacy and internal resource concerns leave them calling for their mummies?

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

When it comes to personalization, testing, and tracking, it's anybody's game.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Email Is JustAnswer's Answer to Customer Engagement

Email Is JustAnswer's Answer to Customer Engagement

The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.

Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Proof that email isn't a prehistoric channel after all.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Canada's Anti-Spam Law Takes Effect

Canada's Anti-Spam Law Takes Effect

Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

Four Ways to Make Email Work at Any Age

Four Ways to Make Email Work at Any Age

RetirementJobs.com proves that email is a seasoned, but sound channel.

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

Experts weigh in on the realities behind four email list hygiene myths.

Turning Transactional Email Into Marketing Email

Turning Transactional Email Into Marketing Email

OMI and Eclipse team up on a solution to add marketing content to bills and statements.

Has Email Marketing Finally Evolved?

Has Email Marketing Finally Evolved?

The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

I Want You Back [Infographic]

I Want You Back [Infographic]

Win-back emails ask subscribers for one more chance.

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.

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