Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
Marketers can learn a lot by simply looking at how consumers email each other.
More than 1,000 brands had their emails blocked due to a code glitch by AOL.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
The email infrastructure provider of choice for many large enterprises seeks to widen its client base with the acquisition.
It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.
Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.
Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.
Quantity doesn't trump quality.
When data drives relevancy, everybody wins.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
Marketers beware: even "direct marketing" can get caught up in spam traps.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
The European company opens an office in New York, and opens its doors to U.S. SMBs.
Plus, what brands should keep in mind for the upcoming weeks.
The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.
The online eyewear provider frames the customer experience around trust and reassurance.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.
The company doesn't toy around with lead scoring and segmentation.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Our experts set the record straight.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing—what marketers need to know.
Determining the right content and number of emails to send can be rugged terrain.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
Because one data point is never enough.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
RetirementJobs.com proves that email is a seasoned, but sound channel.
Experts weigh in on the realities behind four email list hygiene myths.
OMI and Eclipse team up on a solution to add marketing content to bills and statements.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.
Does the email management service benefit or burn email marketers?
Deal adds Experian's customer databases to list-cleansing tool.
Four lessons learned from the skin care provider's first welcome email campaign.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
A look back on how Gmail changed the email marketing industry.
Four small ways marketers can revitalize common email practices
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.
Transactional emails are a font of opportunity for e-coms, a study finds.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.
Company looks to ratchet up personalization in the inbox.
The debate continues on whether Gmail Tabs are good or bad for marketers.
Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.
The music festival proves that social and email can give a killer performance.
Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.
Experian study shows email volume swelled by 18% in the second quarter on the wave of inbox-checking smartphone users.
We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.
Marketers should be humans--not robots.
Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.
The television channel uses social and behavioral targeting to tune into viewers' preferences.
Are Google's automated email scanning practices fair?
Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.
Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
Most marketers don't think enough about the timing of their emails, said an authority from Epsilon, who noted that a third of emails are opened in the first two hours .
As SMBs dive into email marketing, they need tools to target their messages.
Email marketers appear on the cusp of embracing new technology, according to a new survey.
For soccerloco, email automation is a game-winning strategy.
Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.
Support the email, social coalition
Six tips for keeping email lists squeaky clean
Two thirds of consumers use mobile emails to redeem offers, but three-quarters delete them before viewing the deals. Is it a control thing?
Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.
Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.
Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?
There's no denying the importance of maintaining accurate data, especially within email marketing.
Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.
Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.
Triggered email messages rose 10% in the third quarter, according to a new Epsilon benchmarking study.
Direct marketers draw nearly three quarters of all "report spam" complaints, says a new study. Even so, email ROI numbers remain high.
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...