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Latest Industry News

Sears expands online offerings

Chantal Todé May 16, 2008

Sears.com has significantly expanded its offerings across several categories, including prints and frames, music, books and software. As a result, Sears.com has nearly quadrupled the number of products available on the site.
 

Jockey bares all in first catalog

Chantal Todé May 16, 2008

With green marketing on the rise, Jockey mailed its first catalog this month - in a resource-friendly format. Its 44-page slim jim catalog is printed on recycled paper and uses environmentally-sound inks. The piece arrived in homes the week of May 5 showcasing the underwear brand's wide selection of products, styles and colors.
 

PlusMedia appoints Reiman broker of record

May 16, 2008

PlusMedia LLC, a direct response advertising firm specializing in insert and print media brokerage, has been appointed by Reiman Publications as its broker of record for FSI and shared mail programs.
 

SmartFocus boosts media services with acquisition

Lauren Bell May 16, 2008

Marketing software company SmartFocus Group has purchased Astech Intermedia — a marketing systems provider serving the news media — in a move expected to boost the marketing capabilities of the companies' newspaper clients.
 

Spam law affects affiliates

Dianna Dilworth May 16, 2008

The Federal Trade Com­mission's just-approved new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affili­ates to take responsibility for clean e-mail lists and clear communica­tion among marketing partners.
 
 
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