INO.com awarded MetaResponse Group management of its Investor Masterfile, effective November 24. The file had been managed internally.

CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, which launched November 19, features a comical viral video in which a partying pilgrim sings about flirting his way to the New World. The spot is running on YouTube, MySpace, Facebook and at www.sexypilgrim.com.

Adknowledge, an independently owned ad network, has acquired the advertising business of SocialMedia.com. Financial terms of the deal, announced this week, were not disclosed. The acquisition strengthens Adknowledge's position in targeting publishers and advertisers in the social apps and social games space. Adknowledge partners with more than 2,000 publishers and developers and has made four acquisitions in the social media space in the past two years.

Less than a week after the US Postal Service disclosed that it incurred a $3.8 billion net loss for fiscal year 2009, it narrowed the list of branches it is considering closing by 130. The agency is still reviewing the possible closure of 241 post offices as of November 20.

E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.