Direct Line Blog

SEC questions Groupon's IPO filing

Share this article:

The Securities and Exchange Commission has reportedly asked Groupon to define a term the daily deal company used in its official IPO filing, according to The Wall Street Journal.

The term, “adjusted consolidated segment operating income, (CSOI)” is a measure of the company's profits before expenses. Groupon filed to go public June 2.

The term is a means of making the company more attractive to investors, which has been a growing issue given that Groupon has never reported a profit. Despite nearly $650 million in income the first quarter of 2011, the fast-growing company reported a $413.4 million loss for 2010.

Customer acquisition, marketing and employee growth have contributed to the company's growing expenses. However, and the company lost approximately $98 million in Q1 2011, despite an adjusted CSOI that indicates the company is $81.6 million in the black, the Journal reported.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.