Direct Line Blog

SEC questions Groupon's IPO filing

The Securities and Exchange Commission has reportedly asked Groupon to define a term the daily deal company used in its official IPO filing, according to The Wall Street Journal.

The term, “adjusted consolidated segment operating income, (CSOI)” is a measure of the company's profits before expenses. Groupon filed to go public June 2.

The term is a means of making the company more attractive to investors, which has been a growing issue given that Groupon has never reported a profit. Despite nearly $650 million in income the first quarter of 2011, the fast-growing company reported a $413.4 million loss for 2010.

Customer acquisition, marketing and employee growth have contributed to the company's growing expenses. However, and the company lost approximately $98 million in Q1 2011, despite an adjusted CSOI that indicates the company is $81.6 million in the black, the Journal reported.

close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Fairfield Marketing Group, Inc.

Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.

Find out more here »

More in Direct Line Blog

Popchips Relies on Katy Perry and Cats to Save its Snackers

Popchips Relies on Katy Perry and Cats to ...

It's Katy Perry and her fried-fighting felines to the rescue!

Gorilla Marketing

Gorilla Marketing

Neuro-marketing—where the market meets the mind.

The Demon in the Network

The Demon in the Network

Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.