Sears.com Shoppers Offered Shot at Free PlayStation

Share this article:
Sears.com is expected to announce the first 50 winners of its Sony PlayStation 2 sweepstakes campaign this week.


The five-week contest automatically enters shoppers who spend more than $50 at the retail site. The first entries were processed Nov. 15, and 50 game units will be given away each week through the end of the year. Entries from each week will roll over into the following week's drawings, and there is no restriction on the number of times a shopper can qualify.


A banner ad for the offer appears at the site, and viewers who click through are given details on how to enter.


Sears Roebuck and Co., Hoffman Estates, IL, the parent firm of Sears.com, has also implemented the sweepstakes at its retail site Wishbook.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.