Sears.com Shoppers Offered Shot at Free PlayStation

Share this article:
Sears.com is expected to announce the first 50 winners of its Sony PlayStation 2 sweepstakes campaign this week.


The five-week contest automatically enters shoppers who spend more than $50 at the retail site. The first entries were processed Nov. 15, and 50 game units will be given away each week through the end of the year. Entries from each week will roll over into the following week's drawings, and there is no restriction on the number of times a shopper can qualify.


A banner ad for the offer appears at the site, and viewers who click through are given details on how to enter.


Sears Roebuck and Co., Hoffman Estates, IL, the parent firm of Sears.com, has also implemented the sweepstakes at its retail site Wishbook.com.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.