Sears.com Is a Good Sport

Share this article:
The direct sales division of Sears, Roebuck and Co. entered into an agreement with GSI Commerce Inc., King of Prussia, PA, to expand the variety of sporting goods available at sears.com. The deal was announced yesterday.


As the operator of several Web sites for sporting goods retailers and sporting associations such as Modell's and NASCAR, GSI buys sporting goods products directly from companies such as Spalding and Huffy. GSI expects its golf, tennis, baseball and other products to roll out on sears.com in the third and fourth quarters.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: