Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business units on Jan. 3.
In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
A new CRM system has improved Sears Holdings' campaign execution from two and a half months to three and a half days, Tony Arnold, director of CRM at the company, told an audience at the DMA: 2010 Conference & Exhibition.
Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13.
Online marketplaces are getting a lot of attention lately since Walmart and Sears both recently made plays in this direction. Their strategies, however, aren't exactly the same.
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