Sears

Brookstone CEO leaves to become Sears Holdings' EVP

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Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business units on Jan. 3.

Customer loyalty strategies determine the department store champion

Customer loyalty strategies determine the department store champion

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In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.

New CRM system speeds Sears campaign process: DMA2010

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A new CRM system has improved Sears Holdings' campaign execution from two and a half months to three and a half days, Tony Arnold, director of CRM at the company, told an audience at the DMA: 2010 Conference & Exhibition.

Sears Holdings taps Razorfish's Friedman as marketing chief

Sears Holdings taps Razorfish's Friedman as marketing chief

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Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13.

Retailers test expanded online roles

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Online marketplaces are getting a lot of attention lately since Walmart and Sears both recently made plays in this direction. Their strategies, however, aren't exactly the same.

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