Sears Uses DM In Cosmeo Homework Help Deal With Discovery Education

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Sears will promote a new partnership with Discovery Education's Cosmeo Homework Help Service via a combination of direct mail and Internet activity.

Discovery Education, Silver Spring, MD, provides broadband education services for American schools and students. Cosmeo is its new online homework help tool.

The site features more than 30,000 educational video clips related to grade level and state curriculum standards, interactive learning games and other learning resources for students in grades K-12.

The national retail promotion with Sears, Hoffman Estates, IL, will run between July 16 and Sept. 4. It will provide consumers who make a purchase during that time with a free three-month subscription to Cosmeo.

Shoppers will receive information about Cosmeo via in-store displays, a special subscription card that will be included with every purchase made at any Sears store or on co-branded Web sites and via direct mail pieces and e-mails to existing Sears and Discovery customers.

The deal will also be promoted in three Sears circular marketing pieces reaching 50 million homes during August.

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