Sears touts multichannel capabilities
Sears Holdings Corporation is touting its multichannel retail capabilities under the banner of "ShopYourWay," and using its Web site, catalogs and other marketing vehicles to showcase services such as the ability to buy online and pick up in-store, mobile commerce and in-store Web shopping kiosks. These capabilities were previously not communicated to consumers in "a broad, coordinated way," according to a company spokesperson, via e-mail.
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