Sears Taps E.piphany for Web Site Information
E.piphany lets companies profile and analyze individual customer characteristics and preferences and use that information for marketing campaigns.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.