Sears Taps E.piphany for Web Site Information
E.piphany lets companies profile and analyze individual customer characteristics and preferences and use that information for marketing campaigns.
It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.