Sears Taps E.piphany for Web Site Information
E.piphany lets companies profile and analyze individual customer characteristics and preferences and use that information for marketing campaigns.
5 ways marketers can prepare for possible data breaches.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.