Sears Taps E.piphany for Web Site Information
E.piphany lets companies profile and analyze individual customer characteristics and preferences and use that information for marketing campaigns.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.