September 14, 1999
Sears Signs Up BroadVision
BroadVision, Redwood City, CA, a supplier of one-to-one e-business applications for relationship management, was chosen this week by Sears, Roebuck and Co., Hoffman Estates, IL, to power the retailer's Web site, www.sears.com. According to BroadVision, within the next year Sears will migrate its current online offerings to the BroadVision platform and will incorporate additional products, services and content, as well as partners.
Sears' goal is to become the definitive online source for the home, providing customers with solutions for maintaining and improving their home.