Sears Signs Up BroadVision
Sears' goal is to become the definitive online source for the home, providing customers with solutions for maintaining and improving their home.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.