Sears selects MicroStrategy for business analysis, reporting

Share this article:

Business intelligence software provider MicroStrategy Inc. said Sears Holdings Corp. has selected its company to support multiple business intelligence applications.

Hoffman Estates, IL-based Sears Holdings Corp., the publicly traded parent of Kmart and Sears, Roebuck and Co., is the nation's third largest broadline retailer, with about $50 billion in annual revenues, and with approximately 3,800 full-line and specialty retail stores in the United States and Canada.

Founded in 1989, McLEan, VA-based MicroStrategy is a global leader in business intelligence technology. It provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day.

MicroStrategy said Sears and Kmart associates will use its technology to report on and analyze data to more efficiently manage their business. With MicroStrategy, Sears' business users can gain greater insights into sales, inventory, ordering, and market basket information to make timely and analytically based decisions.

MicroStrategy's Web interface and self-service infrastructure also will save time for Sears Holdings' business users and eliminate the need to request special reports from the IT organization.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.