Sears: January sales soft

Share this article:
Revenues for Sears, Roebuck and Co., Hoffman Estates, IL, were soft in January, due in part to a reduction in the number of promotional and clearance items in the retailer's inventory, the company said yesterday.


During the four-week period ending Feb. 3, revenues reached $1.69 billion, a 2.3 percent decrease compared with the same period in 2001. The results reflected an improvement in the Sears inventory and a movement away from discount items, the company said.


While apparel sales were sluggish, other categories including home fitness, projection televisions and high-efficiency laundry products sold strong, Sears said.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.