Sears: January sales soft

Share this article:
Revenues for Sears, Roebuck and Co., Hoffman Estates, IL, were soft in January, due in part to a reduction in the number of promotional and clearance items in the retailer's inventory, the company said yesterday.


During the four-week period ending Feb. 3, revenues reached $1.69 billion, a 2.3 percent decrease compared with the same period in 2001. The results reflected an improvement in the Sears inventory and a movement away from discount items, the company said.


While apparel sales were sluggish, other categories including home fitness, projection televisions and high-efficiency laundry products sold strong, Sears said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.