Sears appoints Ramery SVP of CRM

Sears Holdings Corp. has named Louis RameryáSVP ofácustomer relationship marketing for Sears and Kmart.

Ramery will have overall responsibilities for developing and executing Sears' relationship marketing strategies and programs. He will report to Maureen McGuire, chief marketing officer at Sears.

"Lou will be charged with helping to optimize our customers' experiences by developing and strengthening relationships between our brands and our customers, thereby enabling us to better understand and anticipate their unique needs and desires, and to develop innovative multi-channel programs providing relevant communications and solutions throughout their changing life stages," McGuire said in a statement.

Ramery comes to Hoffman Estates, IL-based Sears from Digitas, where he led the firm's global marketing capability, its loyalty and CRM practice. Prior to his seven years with Digitas, Ramery served as EVP, marketing and planning for Brierley & Partners. While there, he helped launch and was chief marketing officer for the Internet-based customer rewards program e-Rewards.