Searchme adds streaming audio to visual search results

Share this article:

Visual search engine Searchme has launched its music search-and-share feature that allows users to listen to unlimited streaming audio tracks through embeddable widgets from social music service Imeem. Users also can share search results with others through social networks. 

“We integrated Imeem's player into our search delivery system,” said Randy Adams, CEO of Searchme. “We're all about being able to offer one place to find videos, Web pages and images so adding music was a natural extension.” 

When a user clicks on the “music” link on Searchme's homepage and types in an artist, album or song, results will come up in a horizontal “stack” form. Users can browse through these tracks and drag individual elements to create their own personalized stacks, which can include audio tracks, videos, images and Web results. Then, users can e-mail stacks to friends or embed them to sites such as Facebook, MySpace, Twitter and blogs.

Adams said Searchme is different from other search engines in that users can see full page results and “flip through results like a magazine,” as opposed to just seeing a small text result that leads away from the search result page.

“Not many companies are taking advantage of users' broadband connections,” he said, explaining that if a link leads you away from search results, going back and forth can be time consuming.

In the next 60 days, Searchme plans to roll out branded advertising. For example, if a user is searching for athletic shoes, the third image in the stack might be a full page Nike branded advertisement.

“Search is the best way to reach your consumer directly based on their queries,” Adams said. “Other major search engines don't enable branded advertisements."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.